How have you made your startup a success?

Answer by Tiisetso Maloma:

Im only becoming a success is business now. I have failed a lot. Part of the failure was because i marketed to everyone and that is expensive, it let me to closing my clothing business (gabble heights). I had exhausted all the money i had on marketing.

What seems to be working now is, in all my businesses, the model is: identify who is likely to buy my product, i then give them a priority based on who is likely to buy the quickest.

The ones with high priority are those i approach first. That is where cash flow comes from. This leads to my businesses being sustainable and with repeat customers. Im able to grow with cash flow coming in.

View Answer on Quora