Tag Archives: marketing

How Moses in the Bible demonstrated and marketed that he was the authority to take the Israelites to The Promised Land: A marketing lesson

This is a derivative from this article: The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes – Tiisetso Maloma Blog https://buff.ly/2BLtwTY

To sell to people, they have to view you as an authority in your field.

As the pickup artist – teacher and hypnotist – Roff Jeffries said: You want to establish that you are an authority in the world of the other person. People will not accept that you are an authority on where they should go or what they should do unless they first accept that you are an authority or an expert on where they are at. If you want people to accept that you are an authority on where they should go, you must first demonstrate that you understand where they are at.”

How do we portray that we are an authority?

How Coca Cola Devotionally Lived Up To Maya Angelou’s ‘Marketing’ Gospel And Philosophy

This is a derivative from this article: The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes – Tiisetso Maloma Blog https://buff.ly/2BLtwTY

We want our products to sell.

Maya Angelou gave one of the most fantastic quotes that many sellers and marketers have cherished and adapted.

She said: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

To me, this is one of the top quotes in marketing and product to apply as gospel and philosophy

May her soul Rest in Peace. She went through a lot in her life, and yet she chose to still be a pillar of strength and liveliness to the world.

The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes

I am selling. You are selling. Or you probably want to sell something – now or in the near future.

And we want people to buy from us when we sell, obviously.

To whom do people give their money? They give their money to those they perceive, believe and accept as experts – or authority – in fields they need help in. They pay these people to solve their problems, wants, frustrations and failures.

So then, we should and do want people to think we are an authority – and/or experts – in our given fields.

Maybe by experience

23/09/2017 – #SelfPublishMe workshop + dialogue on self-publishing books in South Africa #SBIncubator

Here is an event I am facilitating for www.bulabuka.co.za on the 23rd of September 2017.

Great brand components

It all starts with an idea to create a product; then making the product. The second stage is selling that product (sales and marketing). This is where most businesses have it hard. It is a very important and crucial stage; a stage at which you have an opportunity to connect your product with society.

Here are the components that make a great product

  1. Honest product

As said above; it begins with an idea for a product; to making that product.  That’s how everything starts. Be proud of your ideas.