Tag Archives: FMCG

Booklet — TOWNSHIP BIZ ADJACENT: Townships and Ghettos are a Goldmine Favourable to Young Black B2C Entrepreneurs: Understanding the Billion Rands Worth Economy Through the Adjacent Possible Theory

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The billion Rands generating (yearly) townships are a goldmine that now is, unlike before, favourable and ready to be mined by young black startup entrepreneurs – especially those dealing in B2C (Business to Consumer) and FCMG (Fast Moving Consumer Goods) products.

This booklet explores and traces the economic cyclone that is townships through the ‘adjacent possible theory’ by Dr Stuart A. Kauffman.

Understanding the economics of township through the adjacent possible theory helps to create and innovate products that are suiting, i.e. products that the township can support into continuous virality.

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