Tag Archives: entrepreneurship

How successful products reflect our biology – The Human Greed Pyramid cheat sheet

This is a 3-minute quick read. It is a shortened derivative of this article: The Human Greed Pyramid, an Illustration of How Innovations Interrelates With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans http://bit.do/eKg2e  

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IRhttp://qkt.io/xkjMY4

  • Human beings (PEOPLE) are part of NATURE (first layer in the pyramid).
  • NATURAL INCLINATIONS is where consumption patterns shape. It is the evolutional biology and psychology of the choices we make.
  • Some of the INCLINATIONS: Lust, love, anger, joy happiness, need for community, etc.
  • How does nature relate with human/natural inclinations? Hunger is satisfied by eating food that nature
  • People’s natural inclinations push them to form cultures, e.g. tribes. Even animals organise themselves into what we choose to call packs, herds, or troops.
  • People use their cognition to innovate, i.e. create manmade Both hard (a chair) and soft innovations (software, marriage, jokes).
  • Innovation is that which works, is effective and thus successful. If it does not work, it is not innovative.
  • Successful innovations mirror people’s inclinations hence they are consumed massively. They feed inclinations. Or else they fail.
  • e. there is a psychobiological link between humanly inclinations and innovation.
  • People created and craze and crave Facebook, Mc Donald’s, YouTube, iPhone – to the next phone better than an iPhone, religion, marriage, a beautiful/sexy partner – and another bae on the side, porn, etc.
  • This is because these things satisfy people’s inclinations.
  • Inclinations manifest themselves in these innovations. E.g., human beings have evolved to have a sweet tooth – i.e. to love sugary foods. The juicier the fruit, the calorie filled it is, and that is how our ancestors adapted to consuming sugar – that piece of juicy steak, passing this to us genetically and epigenetically. Then commerce made processed sugar to capitalize further. Hence we love Coke and ice cream.
  • The innovations become part of cultures depending on the extent of their success and spread – new innovations can topple or divide old innovations.
  • Humans are greedy beings. We want more and more innovations. We push to beat current innovations. It is a biological inclination.
  • But also, there are those who want nostalgia.

THE HUMAN GREED PYRAMID: An Illustration of How Innovations Interrelate With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IRhttp://qkt.io/xkjMY4

What if there was a framework to explain the success, innovation and effectiveness of almost everything? Be it in music, technology, comedy, medicine, entrepreneurship and other creations?

This is what I’ve indulged in for a long while now.

The Adjacent Possible Theory by Stuart A. Kauffman is great in illustrating how innovation forms and ascends.

I’ve plotted a framework that illustrates how innovation interrelates with human consumption, and how to plot innovation that will work on humans. I call it The Human Greed Pyramid.

FREE TUTORIAL: Learn the Best Way of Pre-Determining Whether A Business Venture or Product Will Be Successful or Not

This tutorial shows you one of the most powerful ways of pre-determining what products or business ideas can be successful.

It explains how to use the Adjacent Possible Theory to create and innovate products that will be successful.

Signup below and receive the tutorial in your email:

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I’ve always searched

Sappi incubatees pick Township Biz Fastrack as their book of choice in their syllabus

Some time ago, we got an email from SAPPI ordering copies of my second book TOWNSHIP BIZ FASTRACK for their incubatees in their community training centres.

This is how the story gets interesting – and touching for me (not to say the other stories from our clients are any less). At first Sappi bought 10 copies of the book on Amazon to give to its incubatees and to see if it helps in teaching them entrepreneurship.

(FREE TUTORIAL) LEARN HOW TO START A BUSINESS EASY: Finding Your Penetrative Advantages To Starting A Business Given Limited Resources (Lessons Business Plans And School Do Not Teach): You Can Cut Out 80% of the Things You Thought You Needed

In this short-elaborate tutorial, you will be able to:

  • Come up with an easy and simple way to start your business venture
  • Cut out 80% of the things you thought you needed (offices, or something as simple business cards)
  • Feel confident that you can start a business with the little that you have

Signup below and receive the tutorial in your email:

This is what business plans do not teach. I call it ‘Finding Penetrative Advantages To Starting A Business Given Limited Resources.’

I will show you how you can start a business without certain things that you think you need, or you deem ideal to enable you to start:

Booklet — TOWNSHIP BIZ ADJACENT: Townships and Ghettos are a Goldmine Favourable to Young Black B2C Entrepreneurs: Understanding the Billion Rands Worth Economy Through the Adjacent Possible Theory

Buy here: Print books in South Africa | Amazon | Kobo | Barnes & Noble | iBooks

The billion Rands generating (yearly) townships are a goldmine that now is, unlike before, favourable and ready to be mined by young black startup entrepreneurs – especially those dealing in B2C (Business to Consumer) and FCMG (Fast Moving Consumer Goods) products.

This booklet explores and traces the economic cyclone that is townships through the ‘adjacent possible theory’ by Dr Stuart A. Kauffman.

Understanding the economics of township through the adjacent possible theory helps to create and innovate products that are suiting, i.e. products that the township can support into continuous virality.

Buy here: Print books in South Africa | Amazon | Kobo | Barnes & Noble | iBooks

 

 

BUSINESS ME 101 – An Elaborate Half-Day Entrepreneurship Workshop by Tiisetso Maloma. Powered By J&B Hive

This workshop has an age restriction of 18+ years.

BUSINESS ME 101 is an elaborate half-day entrepreneurship workshop created and presented by Tiisetso Maloma – entrepreneur and author of books such as The Anxious Entrepreneur and Forget the Business Plan Use this Short Model.

Several of the Business Me workshops have successfully been held in Johannesburg, Pretoria and Ga-Sekhukhune.

There are free limited tickets. Thereafter tickets are R100. RSVP on Quicket now. Secure paid parking available Arbour Square (86 Juta Str).

STARTUP PICNIC returns, 7th April 2018 – the coolest entrepreneurship gathering in South Africa

I am happy to announce that Startup Picnic is back. The people consistently demanded it, and here we are.

It’s on the 7th of April 2018 at the CSIR Sports & Recreation Club in Pretoria.

Use discount code/coupon #tiisetsomaloma and get 20% off on the already discounted Early Bird Tickets of R100. Purchase your tickets at Quicket.co.za. This code runs until 10 March 2018 or until this coupon’s tickets run out.

Startup Picnic hosts a range of entrepreneurs, business-people, media, accelerators/incubators and various stakeholders in the South African business community.

Come relax, blow-off-steam and have fun with other entrepreneurs over braai, drinks and garden games.

You Need to Get These Books for Entrepreneurs in Your Organisation – Presenting Tiisetso Maloma’s Entrepreneurship Books

N.B The offer applies to orders of 10+ print copies within South Africa. Individual orders can be placed here www.tiisetsomaloma.com/shop. EBooks available on Amazon, iBookstore and Kobo.

You want the entrepreneurs in your organisation to succeed. You go out of your way to provide resources and people to help them.

I encourage you to purchase any or all of my four books for them.

Tiisetso Maloma’s Books (bundle discount of 25% if ordering 10+ copies per book)

The type of stories

5 Must-Know Entrepreneurship Tips from the ADHD Boss

The following is a contribution from Stefan Taylor, who is a writer and online entrepreneur with ADHD. Stefan blogs at ADHD Boss, which is a website that helps people live a healthier and more productive life with ADHD and anxiety.

South Africa and America

[My] 7 Top Articles Helpful to Entrepreneurs in Admitting and Dealing With Anxiety and Depression

From all levels of start-up to big success in entrepreneurship, there exists a dark cloud often not talked about. It is anxiety and depression.

At worst, I’ve read stories of very successful and unsuccessful entrepreneurs committing suicide.

Entrepreneurship can be gruesome.

Business Me Young entrepreneurship workshop comes to Pretoria – 1 July 2017, free for youth aged 16 To 25

Are you interested in entrepreneurship and struggling to get started? Come to BUSINESS ME YOUNG.

BUSINESS ME YOUNG is an elaborate half-day entrepreneurship course targeted at youth aged 16 to 25. It is created and presented by Tiisetso Maloma, who’s an entrepreneur and author of books such as The Anxious Entrepreneur and Forget the Business Plan Use this Short Model.

The next BUSINESS ME YOUNG is powered by Standard Bank. It takes place in Pretoria at Standard Bank Hub Hatfield on 1 July 2017, 9am to 12:30 PM.