This is a continuation of the topic below on ‘BRANDING TODAY; TOMORROW AND SURVIVING. As we have said; your product has to be part of society. It needs to bring transcendence.
Society’s trends keep evolving and changing. Your product needs to do just that; and have a sense of bringing development/improvement in society.
RELEVANCE. This is a concept that is widely preached. Lot of product/brand drivers are aware and are in use of this concept “RELEVANCE”.
We trust this little article will give you an edge over others and enlightens you on the subject in a refreshed manner. Take relevance as a basic and standard in your business.