Tag Archives: B2C

Booklet — TOWNSHIP BIZ ADJACENT: Townships and Ghettos are a Goldmine Favourable to Young Black B2C Entrepreneurs: Understanding the Billion Rands Worth Economy Through the Adjacent Possible Theory

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The billion Rands generating (yearly) townships are a goldmine that now is, unlike before, favourable and ready to be mined by young black startup entrepreneurs – especially those dealing in B2C (Business to Consumer) and FCMG (Fast Moving Consumer Goods) products.

This booklet explores and traces the economic cyclone that is townships through the ‘adjacent possible theory’ by Dr Stuart A. Kauffman.

Understanding the economics of township through the adjacent possible theory helps to create and innovate products that are suiting, i.e. products that the township can support into continuous virality.

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Upcoming book – African B2C Millions by Tiisetso Maloma

Pre-order book on Apple iBooks or Smashwords.

AFRICAN B2C MILLIONS sees townships and ghettos as special and scientific economies; and with advantages favourable to young black entrepreneurs. It features research, insights, patterns and forecast by Tiisetso Maloma and various other contributors from around the world.

For the advantage and education of African entrepreneurs, the book interrogates insights on how startup B2C entrepreneurs in the world are winning consumers over – even from big business dominated markets.

The short booklet Tonwship Biz Adjacent was a 20 percent precursor to African B2C Millions – where the latter is the 80 percent. Township Biz Adjacent is the ‘why to’ and African B2C Millions is the elaborate ‘how to.’