• Advanced Evolutionary Understanding of 4IR
  • Innovation
  • Entrepreneurship
  • Township economy
  • Maintaining creativity and defusing anxiety


Advanced Evolutionary Understanding of 4IR and Innovation

Outcome learning bullets

  • Innovation through evolutionary biology and psychology
  • How to create novel products (physical and virtual)
  • How to see into the future of innovation through Moore’s Law, exaptation, convergence and simplification of user interfaces
  • How industry revolutionarizing breakthroughs are discovered
  • Enabling factors for products success with the Adjacent Possible Theory
  • Analysing, evaluating and strengthening product innovations or ideas
  • How product success is allowed and/or disallowed by human inclinations and cognition
  • Why innovations have to mirror biology to be successful
  • Why creative innovators run and control the world

Components of the 4IR (You will thoroughly understand them and how they are fused)

  • Robotics, artificial intelligence, nanotechnology, quantum computing, biotechnology, the Internet of Things, decentralized consensus, 5G, 3D printing and autonomous vehicles)

Key teaching concepts to be used (most unheard of to you)

  • Moore’s Law
  • Exaptation/co-optation
  • Convergence
  • The Human Greed Pyramid
  • The Adjacent Possible (a biology based theory)
  • Convenience Metrical Interest of a Product
  • Factors that enable the success of a product using the Adjacent Possible
  • Two types of novel innovation (material discovery to proprietary novelty (with revision text)
  • Peter Diamandis’ Six D’s of technological exponential disruption (Digitization, Deception, Disruption, Demonetization, Democratization, Dematerialization

Business Me 101

  • Elaborate stories of understanding entrepreneurship

Business Me Young

  • Elaborate stories for teens to understand entrepreneurship)

EBC Business Model


  • Evolutionary product analysis
  • Entrepreneurship and development
  • Fourth Industrial Revolution
  • Innovation

PSYCHHERO™ CONSULTING & TRAINING (Workshops, training and consulting)

PsychHero™ Consulting & Training is an innovator in Business Enterprise Development, Innovation Analysis, and Consumer Behaviour Influence from an evolutionary, Neuro-Linguistic Programming, individual and social behavioural lens.

PsychHero Consulting has innovated and developed business and behaviour tools such as the EBC Business Model, Spaza/Convenience Metrical and The Human Greed Pyramid.

Our clients list includes entities such as Standard Bank, The Innovation Hub, Sappi, ABSA, The Hope Factory, Transnet Matlafatso Centre and Ndalo Media.