Why Joe Rogan is a Billionaire

[The Anxious Entrepreneur and Forget the Business Plan are available on Amazon.com]

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As we’ve heard, Joe Rogan’s exclusive multiyear deal with Spotify will see the company pay him about $100 million for an exclusive licensing of his podcast.

This is according to The Wall Street Journal, an anonymous source (theirs), and a calculation of the podcast’s performance metrics.

I think it is more than $100 million per year.

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17 THINGS BROKE ENTREPRENEURS DO: Chronicles of Struggling (Succeeding) Entrepreneurs: The Underworld of Startups

(Re-edited 2015 article)

All my books are available in bookstores (Exclusive Books, Bargain Books and Takealot.com). They are Township Biz Fastrack, Forget the Business, The Anxious Entrepreneur and Tales of an African Entrepreneur.


The fridge was empty. I swore to myself that the following day I would hustle like I never did before. I don’t know why but the implication of an empty fridge hurts more than not eating the actual food. This can’t be 3rd world problems, can it?

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365 THINGS YOUTH #3. Figuring out how to do things on your own

As I said in the previous post, people want someone else to show them how to open an email account. Ask Google for that.

Figure out how to do things on your own.

These have benefits. It teaches you how to research. The best knowledge will not come from school, a mentor or someone showing you how to do something. It will come from you doing stuff on your own and consulting other none human sources (the internet or books) first before a person.

It teaches self-reliance. You become competent to solve your own problems – if you can solve your own problems then you can solve other people’s problems. Solving problems is a skill someone can pay your for.

Importantly, it makes you a better student. When you test things on your own, you discover things/tools and new ways of doing things. Then you can go ask someone else to help you, you can uplift them with what you discovered on your own.

When the teacher feels uplifted, they reveal a lot more knowledge.

365 THINGS YOUTH #2. You need to have an email address, and you need to know how to send a proper email

Don’t be caught saying:

  • “I do not have an email address.”
  • “I haven’t checked my emails in a while.”

You have to:

  • Check your emails 3 times a day: At least in the morning, afternoon and at 4 PM – if not later.
  • An email has a heading and body.
  • No fucken shorthand typing.
  • And use proper grammar. Use Grammarly. Do not ask what it is. Find out for yourself. 

Oh, and an email address has to be clean: maloma7@gmail.co.za is better than maloma1987554@gmail.com.

MBA and chartered accountant led corporate South Africa has failed to innovate products and thus failed to create jobs

We were grooving at Thibo Cafe in Mamelodi. A beautiful and bald-headed lady approached us. She said this to my friend Tshiamo: “The way you dance makes me horny. And you are nicely dressed, Sir.”

She went back to her table.

The topic as hand here is something I’ve been wondering about. It seems to me corporate South Africa has a group think and their groupthink is status per these mentioned qualifications.

The outcome is that since democratic South Africa they have failed to produce globally consumed innovations.

This is inspite of South Africa being the biggest economy in Africa for many years until Nigeria took over.

We do not have a Tesla. We do not have any proprietary lead in manufacturing like China, Turkey or Vietnam. We’ve been falling off.

There is no economic growth because we are not producing anything interesting and useful that the world wants.

Let me rant.

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Advantages brought by COVID-19 for small businesses and economic growth

Perhaps one of the earliest good stories for startups and small businesses in South Africa in the lockdown was the grocery delivery app www.zulzi.com getting R30 million funding from an ‘unnamed’ JSE listed company.

I was happy that a South African company – or a JSE listed company – invested in a local company with a black founder, well, because, corporate South Africa has scared money. 

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Watch: How To Become An Innovator? Innovate Next Masterclass


  • How to become an innovator?
  • Innovating the future  
  • Why innovations mirror biology
  • Understanding the Fourth Industrial Revolution easily

Watch the full masterclass here below:

The Innovate Next masterclass examines and hacks the patterns that innovation follows. It deals with how we can forecast innovation, participate as innovators, and how we can arm ourselves with skills that make us entrepreneurs or employees with novel skills.

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Talking Entrepreneurship, Innovation, Anxiety And The Fourth Industrial Revolution On The Timitude Podcast

I went over to Tim Noxsinz’s show – The Timitude Podcast  – and we talked about entrepreneurship, innovation, anxiety and the Fourth Industrial Revolution.

Check out over conversation on:

A lot of the content we covered on innovation is from my upcoming 6th book Innovate Next.

The book examines and hacks the patterns that innovation follows. It deals with how we can forecast innovation, participate as innovators, and how to arm ourselves with skills that novel skills as entrepreneurs and employees.

Entrepreneurs’ Immediate Anxiety Cheat Sheet

Entrepreneurs Immediate Anxiety Cheat Sheet

Entrepreneurs Immediate Anxiety Cheat Sheet – “I am feeling deeply overwhelmed, a headache is knocking, and I am getting flushes of anxiety. I know I should do the following below but I try to reason that I have important things to get done…”

(Find JPEG image of this cheat sheet at the bottom of the post) Read more

[My] 7 Top Articles Helpful to Entrepreneurs in Admitting and Dealing With Anxiety and Depression

[My] 7 Top Articles Helpful to Entrepreneurs in Admitting and Dealing With Anxiety and Depression – From all levels of start-up to big success in entrepreneurship, there exists a dark cloud often not talked about. It is anxiety and depression.

At worst, I’ve read stories of very successful and unsuccessful entrepreneurs committing suicide.

Entrepreneurship can be gruesome. Read more

EBC business model checklist canvas

Go here to a download PDF of canvas. EBC stands for Essential business components, its detailed in my book Forget The Business Plan Use This Short Model.  Go ahead check it and learn the analogy I make below (a magician’s business model).

EBC business model check list - updated

The EBC business model canvas points out 6 components which are crucial for entrepreneurs to focus on; they fit most business types, and serve as guideline of what is vital in running a profitable, sustaining and growing business.

The EBC model is not limited to venturing by entrepreneurs; it’s usable by other value providers such as consultants, freelancers, photographers, musicians, designers, engineers and others.

  • In one sheet, crucial business essentials are pointed out, to easily remind you
  • It helps you to create products of value, purpose and efficiency to users
  • Helps you prioritize marketing effort and spent to generate cash flow the quickest
  • Helps you diagnose weakness in the venture processes quickly
  • Instills a quick progressive decision making mindset (sanity)
  • Readies your mind to distribute/deliver products efficiently

Wikipedia says: “A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value).”

Therefore a business model is primary for entrepreneurs to understand. As it’s the magic of creating and/or innovating value in products, turning revenue (profit) on the value and growing your venture.

Think the TV series Breaking The Magicians Code, the business model is the trick (not actual magic) which the magician devices, hoping it will give people transcending entertainment. I guess a good magician comes up with new tricks or innovatively recycles.

Us the audience, see the trick in its final form, now as magic (oh such joy and intrigue). The EBC canvas is meant to help you create that magic.

Business plans are long, tedious to manage and frightening to aspiring entrepreneurs. More-and-more experienced entrepreneurs and startup experts are joining the say: ‘forget the business plan’. Without mention of names, Google the phrase.

Lets keep the conversation going tiisetso.maloma@gmail.com. Let’s keep the conversation going tiisetso.maloma@gmail.com. Print books in South Africa are available from my office (free courier), mobile – 072 744 6142, tel – 012 767 8084, info@largecom.co.za

EBC business model canvas by Tiisetso Maloma is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Based on a work at http://tiisetsomaloma.com. Permissions beyond the scope of this license may be available at http://tiisetsomaloma.com.