This tutorial shows you one of the most powerful ways of pre-determining what products or business ideas can be successful.
It explains how to use the Adjacent Possible Theory to create and innovate products that will be successful.
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I’ve always searched and wondered what the best method of determining business ideas or products that won’t fail is.
I’ve struggled to believe so many methods.
That is until I read Stephen Johnson’s: Where Good Ideas Come From. It is a fantastical book.
In it, I came across a biological theory called the ‘Adjacent Possible’, coined by theoretical biologist Stuart A. Kauffman. Stephen shows how this theory is successful in mapping and explaining why certain things (products in our case as entrepreneurs), (a) become successful, (b) become successful in a short time or take a longer time, and (c) why some fail – even as a consequence of that they were ahead of their time.
For selfish reasons as an entrepreneur, I looked close at the text explaining entrepreneurial products.