Big brands failing at social media | the green light

For the past couple of weeks I’ve been following some of the big brands on twitter and Facebook. The reality is they are not getting a lot of twitter followers or Facebook page “likes”. To support my statement, they are forever punting for following (by giving away prizes). This tends to be the only information they disseminate, if it’s not directing queries.

Twitter is a bit tricky; it requires more effort to get followers; and getting retweets, mentions and replies is the few ways (context) you can measure if your tweets are sinking into your followers positively. Whereas Facebook’s status like button is really an effective feature.

So how to do it? Realise that the people you are trying to attract are progressive, choosey, intelligent, irritable and opinionated. Attraction is attraction; it does not matter if its social media or elsewhere.

Ask your self this! Are you on social media to disseminate information about your products or make your brand the brand bestowed with society’s favour? Be the uncle who always has interesting stories to tell. The uncle who even if is bad in some ways, always gets laughs out of you. Be the dad who never misses his kid’s soccer games.

Your tweets or status updates should be informational, progressive, artistic and inspirational. You must show that you belong to a community. And that you are the big brother (always appreciative and encouraging).

Artistically disseminate to your fans on ways you are engaging with them and the world, outside social media.

Communicate, mentioning referrals, what your products are doing out there. Communicate cases of how your products are adding value to people.

Explaining the concept de-colonization to spark prosperity for Africa (ECONOMICS FOR AFRICA) (part 2 of 2)

This is a continuation of the previous article titled “Colonialism/Apartheid – a high interest, long term and lucrative investment for the west”.

Why do you think South Africa is a developing country? Why do you think we do not have our own Nike, Iphone, Mercedes etc? Why don’t we have mighty brands like these walking the world?Here is a silly question: why are white South Africans wealthier than the blacks?

I’m not bitter. In fact I’m up the challenge to transform Africa for the better and for everyone. My senses, emotions and actions are allergic to caring out racism. Still I don’t hate or wish pain upon any racist.

Some may not agree that colonialism was wealth focused. But no one can argue that it suppressed one and made the other wealthier.

I’m hoping at this point we can agree that any challenges in Africa can be conquered with the tool economics (commerce).

Let me get down on it; that is explaining this concept I call de-colonialism. Colonization was international. Apartheid was national. To me they are all the same.

Colonization made the colonizer’s image (products) cooler to buy into. So you don’t hate local products. Colonization embedded such hate into you. That is why we trust Nike or Apple products to any other that would come from us. Excuse the impositions; it’s an easy and quick method of sharing ideas.

So in today’s economy; what the former colonizer makes already has leverage over the former colonized produces. It’s quite a profitable phenomenon for our former colonizers.

I hope you are with me. Colonize them yesterday and sell them your image today. That way you get to pioneer innovation or rather civilization whilst they are picking up the pieces.

In today’s economy and democracy; the former colonizer gets to be the investor. It’s more like the proceeds of colonialism; that is denying further the former colonized ownership of any wealth like legacy.

What do you think was happening in the western world during the struggle? Entrepreneurs where hard at work; as they should; doing their thing. They were gaining momentum in business; being inventive and innovative.

When the doors of opportunity (realization of democracy) where opened in South Africa (and else where); they where better prepared to share their great inventions and innovations with our world.

For (blacks) Africans, it was between being an entrepreneur, the laws which suppressed free enterprising for blacks, fighting for democracy and other social restrictions coloured by apartheid. It must have been impossible; too hard. Although fellas like Richard Maponya really fought a good fight.

Poverty, lack of jobs etc; can be solved through commerce that is sustained and owned by South Africans. I actually think reconciliation is impossible (actually silly) without progressive and just economic themes.

De-colonization requires practicing self love. Love thy country and its aspirations. Again apologies for the impositions in the statements. It’s a quick and easy way of sharing ideas.

An average person today spends has or spent their greater time at work or school if not unemployed. Therefore de-colonization should take place through education and economic activities; since we spend greater time there.

SO. If colonisation and apartheid robbed us of the opportunity to compete in the international arena and gain wealth like legacy; don’t you think we owe it to ourselves to give us that opportunity to catch up?

For any equality or rather economic just and prosperity to take shape; we have to take radical actions. We need to afford ourselves that opportunity to build wealth like legacies. With foreign investment; as we seem to rely on it greatly; non South Africans will continue owning our prosperity and legacy.

The basis of any economy is the consumer. It’s the consumer’s money that makes commerce possible. Where the consumer spends his money is where prosperity falls. So if we as South African consumers want our economy to flourish; we need to spend our demand on us; I’m talking about local products. A general sense of tolerance towards local products ha to be awakened.

Drastic and radical actions have to be taken to improve and propel our society. If the Madela, Sobukwe and Sisulu era scarified greatly for today; we as well have to sacrifice something for tomorrow. Petty sacrifices; like buying local products.

As an outro let me case to you what supporting local products does. E.g. Say the local clothing industry booms by R5 million; in many senses the R5 million will be spend like this: clothing companies are going to rent bigger offices; higher more cleaners, more security, petrol, IT, CMT, fabric, staff etc.

Colonialism/Apartheid – a high interest, long term and lucrative investment for the west (part 1 of 2)

Over next the few paragraphs I will highlight and as well explain why colonialism was a long term investment for the colonisers (the west). And a good one I must say. The interests still show; of course any investor will protect their investment.

FYI: the mighty west did try to invest in Asia though colonialism tactics; Unlike Africa that attempt was not that successful. Read more


I’m a firm believer in don’t criticize; but rather inspire. With this article I have excused such a conviction. Apologies also for the title. Excuse any impositions found in the article. The attitude is not to impose but inspire.

Political party manifestos; I rarely read them. One impression I hold of all the political parties in South Africa; is that they are not of a sustainable and legacy orientated future.

What is the real problem; or rather the challenge and strive. Read more

How to go about the African business culture

What is a business culture?

When the Indians first landed in South Africa, their goal was defined. They were tradesmen. They came to South Africa carrying such a culture. And their aim was to continue that culture. That is why today still they are avid enterprisers.

The Jews are entrepreneurs of note, hence the amount of wealth they have accumulated over time. The Afrikaners are known for being diligent farmers.

Do we as native Africans have a business culture? History tells us that we were master craftsmen of iron ore. Are we armed with any business culture to take us to greater heights? Do we have a business culture that takes care of us as others have? Read more

The cure to illiteracy

Eradicating Illiteracy and poverty is Africa’s great challenge. This is a battle that has been on for years. One factor that is delaying the process is the unevenness of economic prosperity.

Access to information in Africa is uneven. Most Africans are below the bread line. So it’s difficult for these families to supplement their children’s education with things like computers, internet and other learning materials out of the class room.

Illiteracy goes hand in hand with poverty.

Does this it mean it will forever be a nightmare for Africa? Read more

Understanding the economics of ebooks in South Africa

The Chrystal ball stashed in your grandma’s bedroom, brush it a bit with your right hand, then it will tell you that among Oprah’s favourite things for 2013 will be this book: ‘Forget The Business Plan Use This Short Model’, which I published this year.

I heard a rumour that traditional publishers take something to a year before they publish a book if not more (I’m not sure), rumours are seldom detailed.

Anyway, I went the self publishing route because I’m almost a born free (I missed it by a few great notches), this technology makes us impatient. It took Amazon about 12 hours each to review and publish my book on paperback and on Kindle (Amazon’s popular ebook reader). Read more

Unfortunate or historically robbed. Where to?

Apartheid ended in 1994 apparently; some kept their wine farms and beach front houses; while some kept their Shacks in the Alexandra Townships (the less fortunate).

‘The less fortunate’; is a phrase often used referring the poor. To me unfortunate is an unplanned circumstance. While the poor in this country; are so because of the previously employed strategies of Apartheid and colonialism.

We (blacks) chose reconciliation without justice; which meant; starting from scratch. We mostly were uneducated; unemployed and unskilled. We are where now free participants in the South African economy.

Interventions like RDP; GEAR; affirmative action; BEE and etc, are/were awesome. Apartheid was well planned Read more

Does modification mean change in taste and identity?

Look at coke. It tastes the same; today and yesterday. It had a couple of sub character products; e.g. Vanilla coke.

2nd example is Nandos. Changes marketing campaigns more than we change our underwear. But their chicken is the same throughout. Oh their dressings change.

They rule is there is no rule but a rule. The safe thing to do is; rather introduce sub character products. Sub character products = sub products.

Our guess is; improvement is only allowed to mean change in taste; if maybe laws or health advances necessitate this. But it has to be carefully weighted. Is this improvement really really a must; ask yourself that.

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Content driven marketing | branding

This is a continuation of the topic below on ‘BRANDING TODAY; TOMORROW AND SURVIVING. As we have said; your product has to be part of society. It needs to bring transcendence.

Society’s trends keep evolving and changing. Your product needs to do just that; and have a sense of bringing development/improvement in society.

RELEVANCE. This is a concept that is widely preached. Lot of product/brand drivers are aware and are in use of this concept “RELEVANCE”.

We trust this little article will give you an edge over others and enlightens you on the subject in a refreshed manner. Take relevance as a basic and standard in your business.

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Branding today, tomorrow and surviving

Products and consumers. Obviously there has to be a relationship between the two; a special relationship; magical and well thought out interaction.

And then; you have a given society with its interest; expectations and values. Read into those; find a way in which your product will participate and interact (no just sales) with that society.

Always; be predictive and futuristic. What we mean here is; please and exceed expectations. 1 or 2 steps ahead are beneficial. While 3 steps ahead has little relationship to profits.

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