I’m a firm believer in don’t criticize; but rather inspire. With this article I have excused such a conviction. Apologies also for the title. Excuse any impositions found in the article. The attitude is not to impose but inspire.

Political party manifestos; I rarely read them. One impression I hold of all the political parties in South Africa; is that they are not of a sustainable and legacy orientated future.

What is the real problem; or rather the challenge and strive. Read more

How to go about the African business culture

What is a business culture?

When the Indians first landed in South Africa, their goal was defined. They were tradesmen. They came to South Africa carrying such a culture. And their aim was to continue that culture. That is why today still they are avid enterprisers.

The Jews are entrepreneurs of note, hence the amount of wealth they have accumulated over time. The Afrikaners are known for being diligent farmers.

Do we as native Africans have a business culture? History tells us that we were master craftsmen of iron ore. Are we armed with any business culture to take us to greater heights? Do we have a business culture that takes care of us as others have? Read more

The cure to illiteracy

Eradicating Illiteracy and poverty is Africa’s great challenge. This is a battle that has been on for years. One factor that is delaying the process is the unevenness of economic prosperity.

Access to information in Africa is uneven. Most Africans are below the bread line. So it’s difficult for these families to supplement their children’s education with things like computers, internet and other learning materials out of the class room.

Illiteracy goes hand in hand with poverty.

Does this it mean it will forever be a nightmare for Africa? Read more

Understanding the economics of ebooks in South Africa

The Chrystal ball stashed in your grandma’s bedroom, brush it a bit with your right hand, then it will tell you that among Oprah’s favourite things for 2013 will be this book: ‘Forget The Business Plan Use This Short Model’, which I published this year.

I heard a rumour that traditional publishers take something to a year before they publish a book if not more (I’m not sure), rumours are seldom detailed.

Anyway, I went the self publishing route because I’m almost a born free (I missed it by a few great notches), this technology makes us impatient. It took Amazon about 12 hours each to review and publish my book on paperback and on Kindle (Amazon’s popular ebook reader). Read more

Unfortunate or historically robbed. Where to?

Apartheid ended in 1994 apparently; some kept their wine farms and beach front houses; while some kept their Shacks in the Alexandra Townships (the less fortunate).

‘The less fortunate’; is a phrase often used referring the poor. To me unfortunate is an unplanned circumstance. While the poor in this country; are so because of the previously employed strategies of Apartheid and colonialism.

We (blacks) chose reconciliation without justice; which meant; starting from scratch. We mostly were uneducated; unemployed and unskilled. We are where now free participants in the South African economy.

Interventions like RDP; GEAR; affirmative action; BEE and etc, are/were awesome. Apartheid was well planned Read more

Does modification mean change in taste and identity?

Look at coke. It tastes the same; today and yesterday. It had a couple of sub character products; e.g. Vanilla coke.

2nd example is Nandos. Changes marketing campaigns more than we change our underwear. But their chicken is the same throughout. Oh their dressings change.

They rule is there is no rule but a rule. The safe thing to do is; rather introduce sub character products. Sub character products = sub products.

Our guess is; improvement is only allowed to mean change in taste; if maybe laws or health advances necessitate this. But it has to be carefully weighted. Is this improvement really really a must; ask yourself that.

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Content driven marketing | branding

This is a continuation of the topic below on ‘BRANDING TODAY; TOMORROW AND SURVIVING. As we have said; your product has to be part of society. It needs to bring transcendence.

Society’s trends keep evolving and changing. Your product needs to do just that; and have a sense of bringing development/improvement in society.

RELEVANCE. This is a concept that is widely preached. Lot of product/brand drivers are aware and are in use of this concept “RELEVANCE”.

We trust this little article will give you an edge over others and enlightens you on the subject in a refreshed manner. Take relevance as a basic and standard in your business.

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Branding today, tomorrow and surviving

Products and consumers. Obviously there has to be a relationship between the two; a special relationship; magical and well thought out interaction.

And then; you have a given society with its interest; expectations and values. Read into those; find a way in which your product will participate and interact (no just sales) with that society.

Always; be predictive and futuristic. What we mean here is; please and exceed expectations. 1 or 2 steps ahead are beneficial. While 3 steps ahead has little relationship to profits.

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Starting the organisation AFRI BIZ CULTURE

AFRIBIZCULTURE ; short for African business culture; is meant to be an organisation; which through African youth; does as it says.

An organisation by the youth; having a say and hand in shaping their Africa. That is advising all stakeholders (government, business; citizens; youth; parents etc) of what is needed to take Africa to that African owned prosperity.

We are fostering a business culture where business becomes part of society. By having a share; in the same values and interests. Since business is based on supply meeting demand.

We are in Africa; we all know all the challenges that African faces. So; a solution to such challenges is what we value. Read more

Softening Africa up (part 1)

We are popular for our rich minerals ores and yet still the poorest continent. Take it back to the 1950’s; and bring it back to today (2010); we are still the historical underdog. We have less to show for our garden’s produces.

Remember the ‘opium wars’ between China and England caused by England refusing to trade their gold reserves (stolen) for china’s tea; opting to trade opium (drug) instead. Yet Africa’s GDP in 2010 still relies on exporting raw mineral ores.

So why is it that Europe and America; who don’t have that much mineral ores still the world’s economic leaders? The answer t is what I call ‘soft product innovations’. That is software; gadgets; clothing etc.

China and Japan have got the best of all trades; manufacturing, assembly and technological innovations. Its high time Africa consolidates its efforts and catch up.  Imagine the millions of Rands that leave Africa through international clothing brands.

These are the times to be exploring those innovative ideas. Mighty is experience mixed with inexperience! Young kids have ideas; and the experienced know how put together the script.

(Part two to follow)

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