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Townships and ghettos are a goldmine favourable to young black B2C entrepreneurs: understanding the billion Rands worth township economy through the ‘adjacent possible theory’ – African B2C Millions (upcoming book)

This article shares township business pattern-analysis and forecast from Tiisetso Maloma’s upcoming book ‘African B2C Millions.’ Tiisetso is the author of Township Biz Fastrack and The Anxious Entrepreneur, a pattern modeller, entrepreneur and creator of Business Me workshops.

Human beings in the most learn through patterns. For ease and to effectively get across the points in this article, I am going to use a socio-scientific theory called the ‘adjacent possible’ by Stuart A. Kauffman. I first heard of this theory in Steven Johnson’s book ‘Where Good Ideas Come From – The Natural History of Innovation.’

The premise of this article (and the book) is that townships and ghettos are scientifically:

  • a goldmine for making millions – mutually inclusive to the following;
  • and young black B2C entrepreneurs (and the aspiring) are favourably adjoined or networked to this huge possibility (I call these entrepreneurs BB2BC businesses: Black Business to Black Consumers),
  • meaning they stand a better chance to make wealth in extreme proportions from townships and ghettos than older black entrepreneurs have been able to achieve,
  • better than any other race group;
  • and have a better advantage if their products have what I call a ‘Spaza Metrical’ (to be explained).
  • The article also explores why townships are an ’Economic Cyclone’ and how entrepreneurs can apply ‘adjacent possible stacking’ in creating innovative products that are suitable for townships.

To big B2C companies (retailers, department stores, shopping complexes, banks, and similar): townships and ghettos and rural areas have been a gold mine. They’ve been making billions from them for years. And the profits are getting exponentially bigger as the previously dispossessed (black people) develop economically.

STARTUP PICNIC returns, 7th April 2018 – the coolest entrepreneurship gathering in South Africa

I am happy to announce that Startup Picnic is back. The people consistently demanded it, and here we are.

It’s on the 7th of April 2018 at the CSIR Sports & Recreation Club in Pretoria.

Use discount code/coupon #tiisetsomaloma and get 20% off on the already discounted Early Bird Tickets of R100. Purchase your tickets at This code runs until 10 March 2018 or until this coupon’s tickets run out.

Startup Picnic hosts a range of entrepreneurs, business-people, media, accelerators/incubators and various stakeholders in the South African business community.

Come relax, blow-off-steam and have fun with other entrepreneurs over braai, drinks and garden games.

The Top 3 Best Places to Network in South Africa

You Need to Get These Books for Entrepreneurs in Your Organisation – Presenting Tiisetso Maloma’s Entrepreneurship Books

N.B The offer applies to orders of 10+ print copies within South Africa. Individual orders can be placed here EBooks available on Amazon, iBookstore and Kobo.

You want the entrepreneurs in your organisation to succeed. You go out of your way to provide resources and people to help them.

I encourage you to purchase any or all of my four books for them.

Tiisetso Maloma’s Books (bundle discount of 25% if ordering 10+ copies per book)

The type of stories

5 Ways Young People Are Messing Up Their Career Advancement Chances

Pass this post to a youngster you know – especially those 18 to 25 years of age.

Young people aspire to get somewhere in life: finish school, get a job, find an internship opportunity, become an entrepreneur, etc.

All of us need assistance to get to that ‘somewhere.’ But those who can assist us get there, have to: see, get encouraged, and attracted by certain attitudes, trades and etiquette we demonstrate.

There are a few things which young people do badly and they won’t

How the skills you learn when you go after your ambitions are better than the ambition itself

The skills you learn when you go after your ambitions are better than the ambition itself. I will show you why.

When you consider venturing into your ambitions, i.e. going after your goals, it is scary. And always there’s a lot to deliberate:

  1. There is your present reality – what you have or don’t have. Also, the mind likes pondering on disadvantages and the many odds against you – e.g. you are poor, without a university education, without reputation, no connections, etc.
  2. There is your ambition (where you want to go or the goals you have set for yourself).
  3. Then there is the potential of what you can achieve. This is important and technical. I will make sense as you read on.

Let’s start.

This is what nelson Mandela would say about entrepreneurship – a parody speech

[Read with Nelson Mandela voice. This is a parody speech of Nelson Mandela giving encouragement to entrepreneurs. It never took place]

– –

In 1952, Oliver Tambo and I decided to become entrepreneurs. We started South Africa’s first black-owned law firm – Mandela & Tambo – right during apartheid.

In the beginning things were hard, I only had 2 suits. So, don’t laugh at the young entrepreneur you see at conferences wearing the same suit over and over again.

Here is some little advice. Buy a black suit if it will be the only one for a long time. Any other colour will give you off – that you wear the same suit all the time.

In our days it wasn’t like today where lawyers enjoy big Mandela money at places such as Taboo or Eyadini.

During apartheid, injustice for the black man was rife. The calling to liberate our people was bigger than our entrepreneurship-slash-business endeavours.

So, I decided, we decided, to wear bigger boots and turn our entrepreneurial wit against another unknown – that is the active struggle against apartheid.

And that is what our generation sacrificed.

So, this democracy offers you the opportunity to do what apartheid took from us.

Here is what young entrepreneurs can take from the sacrifice to rebel against apartheid:

  • Being an activist against apartheid was like being an entrepreneur. It was going for the unknown. We didn’t know if we would defeat apartheid in our lifetime, but we believed we should rebel against it right then.

Entrepreneurs do not know whether the ideas they are pursuing will produce profits, but they go on pushing, because they believe, like we believed that we shall defeat apartheid.

  • We didn’t wait for the perfect circumstances to be activists. In fact the more things got harder, we got harder. It is how Umkhonto we Sizwe armed wing emerged. We didn’t wait to have a budget for banners before we spoke at rallies.

We did our best and worked hard on our speeches so that they would be effective.

Just like entrepreneurs don’t wait until they have perfect situations or funds – but use what they have.

  • No cause can be achieved without discipline, commitment, organisation, and forming relationships.

Although it is hard, you have to keep realigning yourself with these four factors I just mentioned. We formed relationships with different nations, individuals, and organisations.

  • We maneuvered the whole country and world to achieve our course for freedom. Entrepreneurs should not be afraid to go where enabling opportunities are.

– –

So, dear entrepreneur, you are an activist for the wellness of your people. Create those businesses and distribute prosperity among your people.


(A Poem for The Broke) Mundane Loafers, the Face Cringes to Squeeze Tears Out

Wearing my loafers, scarf down to the knees. All black. Obviously feeling good – obviously looking good. I just finished a good and progressive meeting. 4 PM on a groovy Saturday – restaurants are filled with girls on fleek. Hello girls, can I come join you? But there is only money to get home; therefore it’s the only way I can head.

Get this book for free. ‘The Entrepreneur’s Emotional Toolbox’ by David Chislett

My good friend (and unofficial mentor), David Chislett, has penned a very helpful book.

A few years ago when he was in South Africa to visit his family, we met up. And he gave me some great advice I still carry today. The advice was, if you have actively been executing ideas for years, YOU NEED A BREAK AT SOME POINT. Or you will break and burn.

The title of the book is The Entrepreneur’s Emotional Toolbox.’

And guess WHAT? He is availing it as a free download. Click here to go and download it.

“Whether you are a seasoned entrepreneur, or just thinking about going out on your own, this small book is jam packed with tips and tricks and useful strategies to keep you sane and healthy while making a success of your business idea.

This is not a business advice handbook or pocket MBA. It is designed to help anyone who works for themselves or owns their own business, deal with the very real emotional and psychological challenges that come with being a self-starter in a business world dominated by huge corporates.”

Portrait by Andrew Chislett

At some point, he had reached that pinnacle where he had been executing ideas nonstop, for over ten years. And myself I was approaching that point. He gave me a lot of other tips. They came in handy as I was writing The Anxious Entrepreneur (book).

I’ve known David since 2009 while I was working at Meerkat Media and starting my entrepreneurship journey. He was a freelancer and entrepreneur with many years of experience. I’ve learned a lot from him and everyone in that office since then.

David is, as he says, a writer, trainer and speaker who operates at the intersection of entrepreneurship, creativity and communications.”

Find out more about David Chislett here.

He has written four other books including ‘1, 2, 1, 2: The Step By Step Guide To The SA Music Industry,’ which also is available as a free download (How amazing is that? Tell your music business friends to download it here for free).

Download The Entrepreneur’s Emotional Toolbox.’ You definitely gain a lot from it.

5 Must-Know Entrepreneurship Tips from the ADHD Boss

The following is a contribution from Stefan Taylor, who is a writer and online entrepreneur with ADHD. Stefan blogs at ADHD Boss, which is a website that helps people live a healthier and more productive life with ADHD and anxiety.

South Africa and America

The Science of Cooling Down Your Mental Engine: Gaining Control Over Anxiety and Increasing Creativity/Productivity

Sometimes I literally can feel my mind is overworked – like a car overheating – and frustration and desperation are taking control of my mental engine.

What if like the engine in a car we could turn our mind on and off to cool it down? Or like a computer we can refresh and clear our mental RAM?

Maybe Nonke to Condemners and Ragists Upset Over This Image: Political Correctness Achieves Nothing


I first posted this as a Facebook book status. It inspired a series of posts (to come) I will call ‘Soft Economic Absurdist Series.’

I see a lot of people condemning this sort of behavior coloured by this picture. The general sentiment come-rage