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Tiisetso Maloma public lecture at Wits Business School on 13 August 2019: How to See Into the Future – Innovation, Human Inclinations & the Fourth Industrial Revolution

Hello there.

Tiisetso Maloma will host a public lecture at Wits Business School titled ‘How to See Into the Future – Innovation, Human Inclinations and the Fourth Industrial Revolution,’ on the 13th of August 2019.

RSVP here https://buff.ly/2JCp12i

The lecture will examine the patterns that innovation follows, and how to forecast it and participate in it.  It further goes into how novel products and novel skills form.

The lecture is based on a series of essays Tiisetso Maloma has written on innovation, industrial revolutions and The Human Greed Pyramid (which he devised). The Human Greed Pyramid is an illustration of how innovations interrelate with humans’ consumption patterns and natural inclinations, the ecology, culture and cognition; and how to plot innovation that works on humans.

Hope to see you there!

By blog admin

A Timeline Of Industrial Revolutions Versus South Africa | DID YOU KNOW: The 4th Industrial Revolution Is The First Industrial Revolution South Africa Is Experiencing As A Free And Democratic Country

The Fourth Industrial Revolution – also known as Industry 4.0 or 4IR – is the first Industrial Revolution that South Africa is experiencing as a free and democratic country.

It does not however mean that other economical revolutions did not happen in South Africa and the rest of Africa in the past. I will get to this later.

N.B.

  • Because the demarcation of the summed up area that now is South Africa was colonised in stages, starting with the Cape by the Dutch and later took over by the British, I will call it ‘Project Colonise South Africa.’
  • Industrial Revolutions’ dates are estimates – i.e. of when one industrial revolution starts and the other ends, and they serve to capture an era of when significant revolutionary innovations happened in the world. And although different researchers have different dates, they do not vary significantly.

How Moses in the Bible demonstrated and marketed that he was the authority to take the Israelites to The Promised Land: A marketing lesson

This is a derivative from this article: The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes – Tiisetso Maloma Blog https://buff.ly/2BLtwTY

To sell to people, they have to view you as an authority in your field.

As the pickup artist – teacher and hypnotist – Roff Jeffries said: You want to establish that you are an authority in the world of the other person. People will not accept that you are an authority on where they should go or what they should do unless they first accept that you are an authority or an expert on where they are at. If you want people to accept that you are an authority on where they should go, you must first demonstrate that you understand where they are at.”

How do we portray that we are an authority?

How Coca Cola Devotionally Lived Up To Maya Angelou’s ‘Marketing’ Gospel And Philosophy

This is a derivative from this article: The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes – Tiisetso Maloma Blog https://buff.ly/2BLtwTY

We want our products to sell.

Maya Angelou gave one of the most fantastic quotes that many sellers and marketers have cherished and adapted.

She said: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

To me, this is one of the top quotes in marketing and product to apply as gospel and philosophy

May her soul Rest in Peace. She went through a lot in her life, and yet she chose to still be a pillar of strength and liveliness to the world.

3 Financial Mistakes Entrepreneurs Make

#WrittenInThePastPublishedNow

  1. Investing a lot in creating a new product

I have made this mistake many times, i.e. overly investing a lot of money in the development of new a product at once. Obviously ‘a lot’ is relative. My ‘lot’ can be less to yours.

The danger with this is, if the product doesn’t work, the loss is greater.

When developing a new product, entrepreneurs should strive for ways to do it in tiny bits and not expose all of their capital, and thus allowing them a safe feasibility test.

A simple understanding of what is the Fourth Industrial Revolution: Why and how Industrial Revolutions form, and to how to take part in them

Fourth Industrial Revolution – Graphic by Christoph Roser at AllAboutLean.com

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IRhttp://qkt.io/xkjMY4

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It seems everyone is talking about the Fourth Industrial Revolution – Abbreviated 4IR and called Industry 4.0 also.

Do you battle to understand what it is?

Relax, once you understand innovation and evolution in the context I will give below, you will have a high-level interpretation of what is this (the Fourth any coming) Industrial Revolution, why and how it forms, and how to take part in it.

How successful products reflect our biology – The Human Greed Pyramid cheat sheet

This is a 3-minute quick read. It is a shortened derivative of this article: The Human Greed Pyramid, an Illustration of How Innovations Interrelates With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans http://bit.do/eKg2e  

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IRhttp://qkt.io/xkjMY4

  • Human beings (PEOPLE) are part of NATURE (first layer in the pyramid).
  • NATURAL INCLINATIONS is where consumption patterns shape. It is the evolutional biology and psychology of the choices we make.
  • Some of the INCLINATIONS: Lust, love, anger, joy happiness, need for community, etc.
  • How does nature relate with human/natural inclinations? Hunger is satisfied by eating food that nature
  • People’s natural inclinations push them to form cultures, e.g. tribes. Even animals organise themselves into what we choose to call packs, herds, or troops.
  • People use their cognition to innovate, i.e. create manmade Both hard (a chair) and soft innovations (software, marriage, jokes).
  • Innovation is that which works, is effective and thus successful. If it does not work, it is not innovative.
  • Successful innovations mirror people’s inclinations hence they are consumed massively. They feed inclinations. Or else they fail.
  • e. there is a psychobiological link between humanly inclinations and innovation.
  • People created and craze and crave Facebook, Mc Donald’s, YouTube, iPhone – to the next phone better than an iPhone, religion, marriage, a beautiful/sexy partner – and another bae on the side, porn, etc.
  • This is because these things satisfy people’s inclinations.
  • Inclinations manifest themselves in these innovations. E.g., human beings have evolved to have a sweet tooth – i.e. to love sugary foods. The juicier the fruit, the calorie filled it is, and that is how our ancestors adapted to consuming sugar – that piece of juicy steak, passing this to us genetically and epigenetically. Then commerce made processed sugar to capitalize further. Hence we love Coke and ice cream.
  • The innovations become part of cultures depending on the extent of their success and spread – new innovations can topple or divide old innovations.
  • Humans are greedy beings. We want more and more innovations. We push to beat current innovations. It is a biological inclination.
  • But also, there are those who want nostalgia.

THE HUMAN GREED PYRAMID: An Illustration of How Innovations Interrelate With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IRhttp://qkt.io/xkjMY4

What if there was a framework to explain the success, innovation and effectiveness of almost everything? Be it in music, technology, comedy, medicine, entrepreneurship and other creations?

This is what I’ve indulged in for a long while now.

The Adjacent Possible Theory by Stuart A. Kauffman is great in illustrating how innovation forms and ascends.

I’ve plotted a framework that illustrates how innovation interrelates with human consumption, and how to plot innovation that will work on humans. I call it The Human Greed Pyramid.

Business Me Young – ‘Dear parents, please invite your kids’ – 1 May 2019

DEAR PARENTS: Provide an opportunity for your kids to learn entrepreneurship through BUSINESS ME YOUNG half-day workshop, on 1 May 2019 (Workers Day Public Holiday).

For your kids to navigate and thrive in today’s future, they need entrepreneurship taught to them by entrepreneurs.

DEAR YOUTH: Ask your parents to get you a ticket to BMY. There is no other time than at BUSINESS ME YOUNG to learn entrepreneurship.

The Business Me Young workshop has been presented to hundreds of satisfied young people in Gauteng and Limpopo.

The workshop is created and presented by entrepreneur and author of Township Biz Fastrack and Forget the Business Plan Use this Short Model, Tiisetso Maloma.

The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes

I am selling. You are selling. Or you probably want to sell something – now or in the near future.

And we want people to buy from us when we sell, obviously.

To whom do people give their money? They give their money to those they perceive, believe and accept as experts – or authority – in fields they need help in. They pay these people to solve their problems, wants, frustrations and failures.

So then, we should and do want people to think we are an authority – and/or experts – in our given fields.

Maybe by experience

Daily Meditations – Stoic Quotes from Nelson Mandela

Iconic picture of Nelson Mandela and François Pienaar by Jean-Pierre Muller at the 1995 Rugby World Cup

To jump straight to the quotes and their rendering, go down to ‘Meditating to Mandela’ quotes.’

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One of the popular things about Nelson Mandela on the internet is the question on his faith. Was he Christian or not?

The other popular thing is his favourite line: “I am the master of my fate: I am the captain of my soul.” It is a line from the Stoic Victorian Poem ‘Invictus’ by William Ernest Henley.

A SHORT POEM TO GO OUT AND DO IT

There is your reality and there is your ambition; between the two is potential.

When you go after your ambitions, it means you are working on your potential. Your potential bar is filling and charging.

Working on your potential upsets your reality. It gives better levels to your reality.

That call you make, that meeting, that email you send; it means you learning to negotiate ambitions closer. Going after potential makes you a skilled person.

Even if your ambitions don’t materialize, you’ve just learned how to negotiate ambitions. You are skilled baby!

Go after potential with action.

Sitting and dreaming gives you nothing but nothing.

Executing potential gives you skill equity. No one can take that away from. In fact you are more attractive to the world that way.