Defeating Corona Virus Lockdown Anxiety And Gaining Productivity And Joy – A Guide For Entrepreneurs And Creatives

Are you scared of the implications of the corona virus on your financial wellbeing?

I am shit scared too. But panic does not help. I thought I share some old basic steps that have been relevant in many cases before.

The steps are relevant even in this pandemic.

Entrepreneurs are majorly affected by the COVID-19 lockdown. Most of us do have large cash reserves to ride out the idle time in our businesses.

South Africa (my country) is on a 21 days lockdown. All none essential businesses are closed.

To give a personal example, one of my businesses is a publishing company and our sales are largely from print books (ebooks are still at infancy in SA). We will have no print sales as bookstores are closed.

This post is not about what each business can do tactically but about the basic principled steps that can be taken to reduce the anxiety.

The steps are taken from my fifth book ‘The Anxious Entrepreneur.’

[By the way, THE ANXIOUS ENTREPRENEUR book is on a $0.99 sale on Amazon for the duration of the lockdown – including all my other 4 books]


The subtitle of ‘The Anxious Entrepreneur’ book is ‘Anxiety Defeats Creativity – Creativity Defeats Anxiety.’

It means that we cannot be creative and anxious at the same time.

Anxiety and creativity do not reside in the same zone. You cannot be anxious and creative at the same time.

You have to let the one go, and you know which one that is.

WHY? When you are overly anxious, you become a nuisance and spam to potential clients. You are frustrated. You are not thinking straight. You haven’t thoughtfully considered what the value to the other person is.


The mind is a muscle and a tool. If it ponders in the direction of anxiety, it will get stronger in that direction. So, stop it before it goes further.

**Don’t try to be creative or productive. Relax

If you are anxious right now, go sleep.  Watch a movie. Well in South Africa you cannot take a walk. The lockdown regulations prohibit it. Pace around your yard. Listen to music.

Don’t do anything creative or productive. Be entertained. Sleep is entertaining. Sleep. Read a book.

Watch even a boring movie.

Lose fucken control.

** Start the day with personal fulfilment tasks

Start the day with tasks that personally fulfil you. Mine is writing. Writing and patching this article up is doing exactly that.

The task does not have to be related to your work.

Produce something that fulfils you. If it is writing music, then write music. Is it DJ’ing? Then DJ. Exercising? Exercise.

Why? Such tasks signal your subconscious that you have fulfilled a part of you. Throughout the day it somehow makes you robust against knocks.

** Work on ‘business potential’ tasks early on and for a fixed time

Before you sleep, you must have two or more important things that you must and can do before 8 AM.

They must be things that have the potential to bring you business.

During the day the thought that you were productive in the morning will comfort and motivate you.

** Ohh, start earliest

If by 8 AM you have covered your personal fulfilment tasks and ticked off at least two business items, my dear brothers and sisters, that is a winning spirit.

The day can take its own direction because we are not always in control.

Start at 5 AM or before.

Plus this quarantine can make you lazy. There are family and your spouse around. Do you think they want you to work when they are with you? No.

** Throughout the day

This setup above alleviates your mind of the guilt you will feel if you indeed don’t work during the day.

Achieving this setup invites creativity. Throughout the day your mind will be free and that is when creativity roams in. You are less anxious akere.

This is when your mind will be calm and fluid enough to connect the dots and solve problems.

You can even think about other business ideas or more ways to improve your existing business.

Good luck!

N.B. All my books are on a lockdown special sale of $0.99

  • The Anxious Entrepreneur
  • Forget the Business Plan Use this Short Model
  • Tales of an African Entrepreneur
  • Township Biz Fastrack
  • Township Biz Adjacent


  1. Entrepreneurs’ Immediate Anxiety Cheat Sheet
  2. Where to Get Help for Anxiety, Depression and Suicide
  3. The Other Source of Depression
  4. [My] 7 Top Articles Helpful to Entrepreneurs in Admitting and Dealing With Anxiety and Depression
  5. Get this book for free. ‘The Entrepreneur’s Emotional Toolbox’ by David Chislett
  6. You Might Be Preparing to Get Overly Anxious When You Are in Old Age
  7. Tiisetso Maloma interview on Baby Got Booked Podcast – How to Stop Anxiety from Holding You Back
  8. 10 Quotes to Help You Deal with Worry and Anxiety
  9. The Man who Fed his Child with the Face of the Mother, A Metaphor for Creativity
  10. 4 Ways for Entrepreneurs to Defuse Anxiety


It was at about 3:35 pm. I felt I was about to faint or have a panic attack. The day was not going well. Over and above, I was overly tired.

It had been weeks since I had any ‘win’. Therefore I needed to hustle people on the phone even if it was 4:00 pm. I was desperate. For goodness’ sake, that time is around knock off time. A business pitch is the last thing they would want to hear.

An earlier rejection email had heightened the panic. All these triggered my mind to think I have no hope: immediately, I time travelled to the past and the future. I saw no advantage of what my past has brought to today and I saw no light in my future. 

Anxiety invades our productivity and therefore our goals. All it takes is to not see progress in a day, then a week or a month. The next thing you know, you are standing at the peak of the highest anxiety hill, depressingly recalling your record of failures and doubting your future.

I went to sleep. I played the movie 300 so it can get me to doze off. I am a comedy guy and action movies usually make me sleep. I tend to use them as sleeping pills.

When I woke up, I was feeling better. I even played Donny Hathaway’s rendition of ‘To Be Young, Gifted and Black’. It always soothes me. Always! Later on, I checked my emails and I had new business…

QUARANTINED LEARNING: Understanding How Innovation Works Through the CORONA VIRUS and thus be an INNOVATOR

It is day two of the 21 days of the corona virus country lockdown in South Africa. Lets’ stay safe and follow the recommended precautions.

Scientists around the world are working tirelessly to find a cure for this *ucken flu.

I am not a scientist. I am an entrepreneur and writer and I love breaking down innovation patterns, and so I thought let me get a class in session while we are at home quarantined.

This post teaches how the innovation of manmade things works and how any of us can have a mind for it and thus do it.

It steals bits of concepts from my upcoming 6th book draft-titled ‘Innovate Next.’

We are going to survive this pandemic.

I will use coronavirus analogously a bit to describe how innovation works and how we all can have a mind to be innovators.

I am not trying to insensitive in any way. It’s here, we are afraid of it, but let us keep the hope that we will beat it. This is the spirit to hold.

– – – –

This coronavirus is called COVID-19. Coronavirus (coronaviruses) is a group of severe respiratory diseases. It is flu in general terms. Remember SARS? It falls within this family.

The ‘19’ in COVID-19 signifies that it came about in 2019.

Every year new types of flu come up and but are mostly defeated with medicine. Breakouts there and there happen but it is not to such pandemic levels.

God save us.


COVID-19 (I will call it coronavirus for common simplicity) is novel. Meaning it is new and has not been there before (at least to us humans). Perhaps it existed in other animals as the claims go. But we will call it novel because we humans think we are the only important thing in the animal kingdom.

And there is no cure or vaccine for it as yet.

Novelty and innovation in biology and manmade things

I will get to how the innovation of manmade things happens. I will start with biology and connect manmade innovation at the bottom.

Humans are biological innovation. Nature created us. The science says all living things under the biology tree have a common ancestor, i.e. we share a DNA with one ancestor.

The biology tree of life (AKA biology kingdom) includes animals, plants, fungi, protists, bacteria and archaea.

Let me quickly give a rundown of how evolutionary biology says we got here.

The first lives formed in the first waters on earth. They were a novelty. It was single-cell organisms (bacteria and archaea). They reproduced asexually through dividing: They’d get fat/bigger and break into other single-cell organisms.

Then a sort of incest like convergence happened. They conjugated and started reproducing sexually.

The convergence is what tipped asexual reproduction to sexual reproduction. A new novelty was formed.

This is how multicellular organism came about (they are a coming together of single-cell organisms). They were a novelty at their first evolution into being.

Different tipping points of convergence kept happening and the evolution of new species happened.

Different tipping points made life branch out to what we understand it today as the six kingdoms of life: animals, plants, fungi, protists, bacteria and archaea.

How innovation happens

Innovation happens when things are stacked. The two single-cell organisms converging was the stacking. Then other new species evolved.

Manmade innovations also happen through the stacking of two or more things. I will get to this shortly.

There is a biological theory by Stuart A. Kauffman called ‘The Adjacent Possible.’ It says every new development/evolution in biology adjacently gives possibilities to other innovations, and those innovations are dependent on current environment allowing.

For example, when the first life formed in the waters of the earth, i.e. single-cell organisms, the unknown possibility (in hindsight) was that these single-cell organisms adjoining would result into the evolution (emergence) of multi-cell organisms.

The earth’s environment allowed this to happen. The earth forming through a cosmic bang (go read the big bang theory) in the galaxy 4.6 billion years ago, gave the possibility to the first life on earth, i.e. single-cell organisms.

The earth formed through a cosmic bang and later on it cooled down. The steam from the cooling down and the water from incoming meteorites filled the earth with water and oceans formed.

In Science for Dummies terms (like me, and maybe you Sir/Mam), there were chemicals on the land and water, which then got mixed into producing the first biological life. ‘From nonliving matter came living matter.’

The earth’s evolving conditions allowed all evolutions at their times, i.e. the cooling down steam evolving to oceans and oceans and land mixing to have the first life.

To push the point that an environment is an enabler, at one point, before humans, there was not enough oxygen on earth for humans and today’s animals to live. By the way, humans are also animals – it is just that we think we are special not be labelled animals. HELLO ANIMALS!

Anyway, there was no molecular oxygen for the first 2 billion years of earth’s history (21 percent of the air we breathe is made up of molecular oxygen). Plants branched out from the waters and their photosynthesis added more oxygen to the atmosphere. Then the earth’s oxygen levels rose (oxygen is formed by plants through their photosynthesis).

Oxygen levels rising gave an adjacent possibility for humans and other animals to form (evolve).

We evolved into humans. The earth’s changing environment allowed what was us before to be us today as humans (or call us Homo Sapiens as evolutionary science calls us). Just like single-cell organisms converged to tip-off multicellular organisms, many other things happened for evolution to finally produce us and other species.

We came into being through evolution. We share ancestors with monkeys and apes. They are our evolutionary cousins. Say hi to your cousins the next time you see them.

Manmade innovation

Let me first define ‘adjacent possible’ in other simpler and workable terms.

‘Adjacent’ in dictionary terms means nearest in space or adjoining immediately with intervening space. It already refers to more than one side – because you cannot adjoin one thing.

I said innovation is the stacking of two or more things: Like in biological innovation, the first unicellular organisms adjoined to produce multi-cellular organisms.

So, adjacent ‘possible’ means the possibility of the ‘what can be’ of when two or more things are near each other and thus definitely stacked.

I will give inferential examples below that might not be historically correct a hundred percent, but are true enough to bring understanding analogously.

A chair is a stack of a geometric seating shape for humans (I am sure a monkey would not sit comfortably on a chair than a human) and hard material. The hard material could be wood, steel or plastic.

I imagine the first chair was created with wood. Then when steel was invented, someone decided to create a steel chair; then came plastic and someone decided to design a plastic chair; then someone innovated a chair out of a mixture of wood, plastic and steel.

Someone decided that adding cushion would take the innovation to better levels. And they did it.

Before a seating shape and wood, a chair was an adjacent possible innovation. Before steel, a steel chair was an adjacent possible.

All this is possible because of the environment. The earth provides the trees. Plants moving on to land was a change in the environment and the changing environment allowed possibilities of chairs. Guard damn the trees gave possibilities of humans evolving into humans.

At all the stages of the types of chairs first being created, they were novel like COVID-19 is novel today.

To innovate a novel thing (a manmade innovation), your thinking has to be what I can adjoin to create a novel thing.

At some stage, a couch was novel because someone created it first. They thought a couch would be something innovative and useful for the human body. And it was.

Someone then innovated a recliner chair. And it was novel.

Novel innovation is adding another component that adds new efficiency and agility.

A chair is efficient because it allows humans to sit and rest. It is agile because it is better than sitting on a rock.

Innovation follows efficiency and agility. An MP3 disc is efficient than an audio CD because it carries more songs. And that is also agility. An iPod carries more songs than an MP3 disc and thus it was more efficient. It was agile as it fitted in a pocket. Disc players were larger than iPods.

Today we have music streaming which is more efficient and agile than iPods and discs. You can stream and play your Spotify music on your phone, home computer, work computer, another person’s computer, over Bluetooth speakers, etc.

Innovation borrows across industries.

Internet technology was mainly used by the military in the beginning. Academics borrowed it with the World Wide Web applications. Then it went mainstream and global. Now the internet is used for many social activities, streaming music being one of them. 

You can take products or technologies used in one industry and fuse to other industries. 3D printing is now used in biology. Recently a Pretoria doctor – Professor Mashudu Tshifularo and his team at the University of Pretoria – performed the world’s first middle ear transplant by 3D printing ear bones. This is mixing 3D printing with biology: it is biotechnology.

Biotechnology is the fusing of technology and medical science.

Imagine the adjacent possibilities of the creation of the first combustion engine (an engine that burns something – e.g. petrol or coal – to propel a mechanical reaction).

  • A steam train was innovated. It burned water and produced steam and the steam-propelled/agitated pistons to move and thus move the train.
  • Then someone engineered an engine that combusts fuel (petrol or diesel)
  • With that, someone innovated an automobile/car.
  • Then a gas lawnmower.
  • Then an aeroplane
  • Electricity was innovated. Then came many things, e.g. electric lawnmowers. Electric trains. Today we have electric cars.

Being innovative therefore means one has to have knowledge and discipline to indulge in a variety of fields. To have innovated a chair, you would have had to know and figure that a tree can be cut down to dry and then carved into a sitting shape. And know which kinds of trees make good and strong chairs. It is knowledge of the types of trees/wood, carving, and design/aesthetics.

Innovation is the stacking of various things.

The coronavirus could be a stack of many other things. But now its concoction is so novel that it is tougher and urgently pandemic to find a cure for.

Maybe today’s environment (allowing environment) makes it easy for us to be epically affected by viruses: atmospheric pollution, unhealthy eating, reduction on body mobility, too much smoking, etc).

I trust these scientists will find a cure. They did for novel diseases like polio and malaria. They just have to mix and stack this and that. And like the doctor (Professor Mashudu Tshifularo) who performed the world’s first 3D ear transplant by borrowing from 3D technology, they’d also maybe have to borrow somewhere. They’d have to immerse themselves into various disciplines. I.e. human biology and studying other animals (apparently the coronavirus comes from pangolins).

They will be innovative.

You too can be innovative. In these 21 days, you can add to your skill sets. A variety of skills/disciplines and insights in various disciplines allows you to see the future, i.e. the adjacent possible. You can adjoin things m&*%fucker. By adjoining them, you become the novel innovator.

Today’s environment has so many innovations that the adjacent possible is greater. It just needs connectors.

In the words of Kendrick Lamar, ‘nigga, we gon’ be alright.’

God save us all.

– – – –

Below are the other articles I’ve written on understanding and breaking down innovation and the career advantages of being a doer even on a hobby level:

  • THE HUMAN GREED PYRAMID: An Illustration of How Innovations Interrelate With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans
  • A simple understanding of what is the Fourth Industrial Revolution: Why and how Industrial Revolutions form, and to how to take part in them
  • A Timeline Of Industrial Revolutions Versus South Africa | DID YOU KNOW: The 4th Industrial Revolution Is The First Industrial Revolution South Africa Is Experiencing As A Free And Democratic Country
  • How to Have Fun Outside The Education System

Find my books including ‘The Anxious Entrepreneur here

Why the Woke Bitches Don’t Want the Kids to Have Love for KANYE WEST

The Anxious Entrepreneur is available on Amazon.

Let me lay down some pointers first, and will rant goodly in a bit.

Kanye West, a black man, who among a multitude of varied accomplishments, has:

  • Produced scores of international hit records for black musicians: the likes of Alicia Keys, Drake, John Legend, Jay Z, Mos Def, Ludacris, Monica, and others.
  • Through his label GOOD Music, he signed black musicians and together they brewed international success. I think of Big Seun, Desiigner and John Legend.
  • He has shared his celebrity platform with then-unknown designer friends. Don C and Virgil Abloh now own internationally renowned brands. Multinational luxury enterprises often hire their creativity.
  • This is the man who at the height of his career as a successful producer and rapper, with multiple Grammy awards in his bag, and with millions of records sold – a wealthy millionaire essentially, took an internship at Fendi alongside his friend Virgil Abloh. They were paid $500 a month. Some might say they weren’t regular interns – which they say they were but probably were not, but fuck, he is Kanye West. It is not like he was not bringing millions in worth to the company. Because people don’t know their worth, they belittle other’s advances in life.
  • Yeezy, his sneaker brand which he produces with Adidas, was set to hit $1.5 billion in sales by the end of 2019.  I await to hear the 2019 sales report.
  • Yeezy comes at the backdrop of Kanye West being despondent by the sneaker deal he had with Nike, and them refusing to upgrade his deal. He wanted a royalty-per-sneaker-sold contract, they kind they had with Michael Jordan and Lebron James (Lebron has a lifetime endorsement deal with Nike and the word is they will likely pay him over $1 billion by the time he is 64 years of age).
  • Nike refused Kanye’s advances. Instead, they offered to give him up to 10 000 shoes and also donate some of the proceeds to his favourite charity.
  •  I assume Nike was paying him a fixed amount under their deal.
  • He packed his bags and left. Then he went crazy as entrepreneurship gets the best us. Rants ensued, tweeting that he is in debt of $53 million and needs someone to invest in his business ideas – going the extent of tweeting out Mark Zuckerberg to invest $1 billion in his ventures.
  • Apparently, Twitter co-founder and CEO, Jack Dorsey, willed himself to fund him.
  • He took no investors and negotiated an unprecedented deal with Adidas where he would get a record 15% royalty per sneaker deal (per wholesale price).
  • And he still owns the brand 100%. It means he can leave them and start elsewhere.
  • The reported average royalty given on sneaker deals is 5%, and which is apparently a percentage range Nike has with Michael Jordan for his Jordan brand.
  • Shout out to Mr Jordan. He paved the way for these kinds of deals the likes of Kanye West are building on. It’s only progressive to see such.
  • It is remarkable how a 5-year-old Adidas Yeezy is not far off in sales from Jordan, which according to Forbes generates around $3 billion per annum (approximately).
  • In a Fast Company Innovation Festival interview, he spoke of Adidas giving him problems and him in retaliation threatening them with 7 clauses for termination he included in his contract. He negotiated these clauses in the contract. Not a lot of people have the balls to do that. And he learned those balls through mistakes. It is about marching forward a better person.
  • The man buys properties – including a 6000-acre ranch – and says he says he will build factories to manufacture products. This is manufacturing in his country and creating jobs for his fellow citizens. Mexicans are welcome I tell you that. Mark my words.
  • Steven Smith. The dad of ‘dad shoe designs.’ The guy behind New Balance 574, Reebok Instapump Furyand and the Nike Zoom Streak Spectrum. Kanye head hunted this iconic shoe baron to be Yeezys’ lead design director. This is the man who designed the 50 Cent and G-Unit sneaker in 2003.
  • So a black man can hire the best talent in the world and make money from them? Check the love and sales for Yeezy’s. Guard damn Steven Smith is the shit.
  • At the same interview, I heard him talk of plans of incorporating algae in their designs and trying to innovate dyeing in their clothing, with a view of impacting the environment better. Innovation is exactly that. I.e. people deciding to pursue what isn’t there already, what hasn’t been achieved before, what they don’t know they will achieve, and putting their effort and money into it.

This is a black man doing all these remarkable manoeuvres. Isn’t this what black kids can aspire to? Such deeds are reference points for kids that it is possible if only you go after it. You will fail. It will take years. But you can do it. This is inspiration.

This black man, inspite of his creativity, productivity and profitability, is said to be crazy and ‘should be cancelled.’

All these are said because of his politics, i.e. supporting Trump. I won’t get into American politics, but, everyone has an opinion of how they see the world. Viewpoints at different topics are dissimilar, and also per similar groups or ideologies of people. It stupid to think another person will agree with your issue per issue.

Here is where the distraction is at. This is important

There are those who live for their narrative to be bigger than everyone else’s. They live for that kind of shit. They want their narrative to be bigger than those who accomplish more than them. Even when a person accomplishes great deeds for others – e.g. employment, they still want their narrative of that person or situation to be mightier than those people’s efforts.

Now because they are narrative satans, they especially want their narrative to be bigger than those they disagree with. In fact to them, those people should be hated and they should fail. These satans even rally.

Their crusade is to vilify others for seeing certain things differently. They have appointed themselves as narrative keepers and gatekeepers. They perceive themselves as divine holders of narrative, anointed theologians of discourses and persecutors of those who ‘sin.’

Every moment of history has them.

They are black. They are white. They exist in all races and cultures. Abo boss zonke of narratives.

They don’t matter. Why? They aren’t the kind of people that make and do things. They are not doers. And all they do is talk. They are good at it.

Fuck these bitches.

A difference is society is made by people who go out and do things. Entrepreneurs, people in charity, and other parts of society wherein people have chosen themselves as the first to start doing.

Here is what matters

“You know who likes teamwork? Incompetent people,” Gavin McInnes at Tedx Brooklyn in 2014. Gavin is someone who is hated by the politically correct thought bullies. Anyhow, he is funny.

It is true. Lazy and incompetent people love teamwork. They also love consensus. If you disagree with them, they rally against you.

But, consensus doesn’t decide to chase crazy ideas. Consensus loving people are articulate in seeing wrong in everything. Because it is about ego.

A win for these kinds of people is the whole table agreeing with them, and usually not to chase crazy ideas. You can tell this article is for those who want to give the world product and not just mere thoughts on how society should be.

Product is about crazy ideas. Innovation is about creating what is not yet there. It is about you not agreeing with the whole table and saying fuck this I am going to pursue these crazy ideas by myself.

Global change is effected by people who are willing to go first and alone. Then they attract or hire a team. And the team members are chosen because they can complete a specific competency on their own for the team (own a competency [skill] and you will be chosen). And they lead the work.

And these team members don’t work based on consensus. They are directed to what or how to contribute.

It is the likes of Kanye West, Steve Jobs, Elon Musk, Mark Shuttleworth and Charles Darwin.  No consensus table told them to start and to keep going. Yes, they faced negativity and others encouraged them. But, they and with themselves willed and dared to keep going.

If it wasn’t for them, we’d have less product in the world.

I doubt consensus motivated Steve Biko, Malcolm X and Martin Luther King to put themselves on the line. And they were assassinated for the causes they pushed.

Heroes aren’t made by current consensual perspective. Martin Luther King was considered a coon. Malcolm X was considered a sell-out by the masses for leaving The Nation of Islam. Only later were these people considered heroes.

“It takes fearlessness to be first. You know, to not move with the crowd, to move alone. You get scrutinised by people that move with the crowd. They got to make you look bad to make themselves look good” – Dame Dash.

[and I am still writing to this article… because I can]

ALERT!!! New Short Posts Series: 365 THINGS YOUTH: A List of Things Young People Need to be Doing in this Economy to Survive and Thrive… #1 and #2

365 Things Young is a series of short posts dedicated to young people.

It is a list of things young people around the world need to be able to do, so to survive and thrive in these new economies: To incite in themselves skills, intelligence (for Industrial Revolutions), innovation, creativity and productivity.  It is written either by me, Tiisetso Maloma, or by a named guest contributor. Sometimes the posts rant, and sometimes they are soft.

Here goes the first one.

#1. You have to Google shit you want to learn yourself

You cannot be asking people how to create a CV, a business plan, an email account, etc.

We are no longer in that age.

Google how it’s done, and do it yourself.

#2. You need to have an email address, and you need to know how to send a proper email

Don’t be caught saying:

  • “I do not have an email address.”
  • “I haven’t checked my emails in a while.”

You have to:

  • Check your emails 3 times a day: At least in the morning, afternoon and at 4 PM – if not later.
  • An email has a heading and body.
  • No fucken shorthand typing.
  • And use proper grammar. Use Grammarly. Do not ask what it is. Find out for yourself. 
  • Oh, and an email address has to be clean: is better than

Letter to My Son on How to Become Acquainted With Girls Without Acting Frivolous: Attracting A Network

This is an extract from my latest and fourth book, THE ANXIOUS ENTREPRENEUR.  It is available on AmazonApple iBookstore and

After my stint at Bopedi Bapedi High School, I moved to St Marks College. One of my class mates was a guy named Tshepo. He was a bully to an extent, but had an impressive following and was known by virtually everyone.

He was a jerk when he needed to be and sweet when he wanted to be. He was harsh to those he didn’t like and those who didn’t like him. Actually, he was sweet to some that didn’t like him because he had figured that he’d need them someday.

What amazed me was that he had a girlfriend. I never had a girlfriend throughout most of my high school years; my first kiss was in Grade 11.

Most of the girls spoke to Tshepo nicely, including those that talked smack about him behind his back. They spoke to him nicely anyway. No one talked to me. Read more

Tiisetso Maloma public lecture at Wits Business School on 13 August 2019: How to See Into the Future – Innovation, Human Inclinations & the Fourth Industrial Revolution

Hello there.

Tiisetso Maloma will host a public lecture at Wits Business School titled ‘How to See Into the Future – Innovation, Human Inclinations and the Fourth Industrial Revolution,’ on the 13th of August 2019.

RSVP here

The lecture will examine the patterns that innovation follows, and how to forecast it and participate in it.  It further goes into how novel products and novel skills form.

The lecture is based on a series of essays Tiisetso Maloma has written on innovation, industrial revolutions and The Human Greed Pyramid (which he devised). The Human Greed Pyramid is an illustration of how innovations interrelate with humans’ consumption patterns and natural inclinations, the ecology, culture and cognition; and how to plot innovation that works on humans.

Hope to see you there!

By blog admin

Read more

A Timeline Of Industrial Revolutions Versus South Africa | DID YOU KNOW: The 4th Industrial Revolution Is The First Industrial Revolution South Africa Is Experiencing As A Free And Democratic Country

The Fourth Industrial Revolution – also known as Industry 4.0 or 4IR – is the first Industrial Revolution that South Africa is experiencing as a free and democratic country.

It does not however mean that other economical revolutions did not happen in South Africa and the rest of Africa in the past. I will get to this later.


  • Because the demarcation of the summed up area that now is South Africa was colonised in stages, starting with the Cape by the Dutch and later took over by the British, I will call it ‘Project Colonise South Africa.’
  • Industrial Revolutions’ dates are estimates – i.e. of when one industrial revolution starts and the other ends, and they serve to capture an era of when significant revolutionary innovations happened in the world. And although different researchers have different dates, they do not vary significantly.

Read more

How Moses in the Bible demonstrated and marketed that he was the authority to take the Israelites to The Promised Land: A marketing lesson

This is a derivative from this article: The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes – Tiisetso Maloma Blog

To sell to people, they have to view you as an authority in your field.

As the pickup artist – teacher and hypnotist – Roff Jeffries said: You want to establish that you are an authority in the world of the other person. People will not accept that you are an authority on where they should go or what they should do unless they first accept that you are an authority or an expert on where they are at. If you want people to accept that you are an authority on where they should go, you must first demonstrate that you understand where they are at.”

How do we portray that we are an authority? Read more

How Coca Cola Devotionally Lived Up To Maya Angelou’s ‘Marketing’ Gospel And Philosophy

This is a derivative from this article: The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes – Tiisetso Maloma Blog

We want our products to sell.

Maya Angelou gave one of the most fantastic quotes that many sellers and marketers have cherished and adapted.

She said: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

To me, this is one of the top quotes in marketing and product to apply as gospel and philosophy

May her soul Rest in Peace. She went through a lot in her life, and yet she chose to still be a pillar of strength and liveliness to the world. Read more

3 Financial Mistakes Entrepreneurs Make


  1. Investing a lot in creating a new product

I have made this mistake many times, i.e. overly investing a lot of money in the development of new a product at once. Obviously ‘a lot’ is relative. My ‘lot’ can be less to yours.

The danger with this is, if the product doesn’t work, the loss is greater.

When developing a new product, entrepreneurs should strive for ways to do it in tiny bits and not expose all of their capital, and thus allowing them a safe feasibility test. Read more

A simple understanding of what is the Fourth Industrial Revolution: Why and how Industrial Revolutions form, and to how to take part in them

Fourth Industrial Revolution – Graphic by Christoph Roser at

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IR

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It seems everyone is talking about the Fourth Industrial Revolution – Abbreviated 4IR and called Industry 4.0 also.

Do you battle to understand what it is?

Relax, once you understand innovation and evolution in the context I will give below, you will have a high-level interpretation of what is this (the Fourth any coming) Industrial Revolution, why and how it forms, and how to take part in it. Read more

How successful products reflect our biology – The Human Greed Pyramid cheat sheet

This is a 3-minute quick read. It is a shortened derivative of this article: The Human Greed Pyramid, an Illustration of How Innovations Interrelates With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans  

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IR

  • Human beings (PEOPLE) are part of NATURE (first layer in the pyramid).
  • NATURAL INCLINATIONS is where consumption patterns shape. It is the evolutional biology and psychology of the choices we make.
  • Some of the INCLINATIONS: Lust, love, anger, joy happiness, need for community, etc.
  • How does nature relate with human/natural inclinations? Hunger is satisfied by eating food that nature
  • People’s natural inclinations push them to form cultures, e.g. tribes. Even animals organise themselves into what we choose to call packs, herds, or troops.
  • People use their cognition to innovate, i.e. create manmade Both hard (a chair) and soft innovations (software, marriage, jokes).
  • Innovation is that which works, is effective and thus successful. If it does not work, it is not innovative.
  • Successful innovations mirror people’s inclinations hence they are consumed massively. They feed inclinations. Or else they fail.
  • e. there is a psychobiological link between humanly inclinations and innovation.
  • People created and craze and crave Facebook, Mc Donald’s, YouTube, iPhone – to the next phone better than an iPhone, religion, marriage, a beautiful/sexy partner – and another bae on the side, porn, etc.
  • This is because these things satisfy people’s inclinations.
  • Inclinations manifest themselves in these innovations. E.g., human beings have evolved to have a sweet tooth – i.e. to love sugary foods. The juicier the fruit, the calorie filled it is, and that is how our ancestors adapted to consuming sugar – that piece of juicy steak, passing this to us genetically and epigenetically. Then commerce made processed sugar to capitalize further. Hence we love Coke and ice cream.
  • The innovations become part of cultures depending on the extent of their success and spread – new innovations can topple or divide old innovations.
  • Humans are greedy beings. We want more and more innovations. We push to beat current innovations. It is a biological inclination.
  • But also, there are those who want nostalgia.

Read more