How Moses in the Bible demonstrated and marketed that he was the authority to take the Israelites to The Promised Land: A marketing lesson

This is a derivative from this article: The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes – Tiisetso Maloma Blog https://buff.ly/2BLtwTY

To sell to people, they have to view you as an authority in your field.

As the pickup artist – teacher and hypnotist – Roff Jeffries said: You want to establish that you are an authority in the world of the other person. People will not accept that you are an authority on where they should go or what they should do unless they first accept that you are an authority or an expert on where they are at. If you want people to accept that you are an authority on where they should go, you must first demonstrate that you understand where they are at.”

How do we portray that we are an authority?

Here is how Moses did it in the Bible:

In the Bible Moses demonstrated to the Children of Israel that he was the authority to take them to the Promised Land in several ways:

  • For the lives of Israel’s first-born children to be spared, when the plague was to kill every first-born in Egypt, Moses acting on God’s instructions, asked the Israelites to splash blood of a slaughtered lamb on their doors. And the lives of their first-borns were spared. It is called The Passover.
  • He made Heaven rain with Manna when they were hungry and desperate and in a corner. He provided food for them in that threatening situation.
  • He opened the Red Sea for them to cross when Pharaoh’s army was fast approaching.

Moses demonstrated he was an authority on where they were by saving them in the now. There was distrust at certain points, but he came through for them, with miracles. Hence they trusted him with taking them to the Promised Land – where they wanted to be, and they walked along with him.

Do a quick audit of the people who trust and confide in you. You hold their confidence because to them, ‘you get them.’ You are an authority in where they are and seemingly an authority on where they want to go. Others do not get them hence you are their confidant.

To them, you aren’t judgemental. It doesn’t mean internally you do not judge. It means you are able to hold your reservations and listen first.

Psychologists have said kids do not confide in parents who are quick to reprimand and not listen.

Even with me, the people I am easy to confide in are those who aren’t quick to give advice but listen first. If they get where I am, they will get where I want to go. Or maybe I am lying to myself.  But Seth Godin said it in ‘Marketers are Liars.’  Marketers give people the impression or story (we are marketers). They, in turn, take that story or impression, own it and lie to themselves.

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To get clients and make them believe we are an authority, we must understand where they are and where they want to go, and make an impression that we understand. And link our products to where it is they want to go.

So, when you market your product, highlight their problems, feelings, frustrations and fears. You can:

  • If your product allows, give them a sample of your product that solves some of their problems, feelings, frustrations and fears. Software companies do this. Grammarly, the grammar app, gives free but limited use of their app. If they can achieve helping someone lesson some of their grammar shortcomings, then that person will trust them to solve the remaining portions of their problems – i.e. paying them this time. Then slowly surely they will work on signing up that person to become a paying user – throwing all sorts of incentives, more resources and discounts. Some call this a Marketing Funnel.
  • If not or in addition, do like Coca Cola with their Share a Coke campaign, or adding ‘Rooibos’ in your product. Build an emotional reward in your product.
  • Collect testimonies from the users of your product and share the stories. The stories should match where more prospects are emotionally, i.e. their Problems, Feelings, Frustrations and Failures/Fears. Insurance companies do this well. But as marketing is competitive, the aim is to create stronger and stronger campaigns. It does not stop.
  • If you don’t have testimonials, frame a story. Marketers are liars – but not liars. Frame a story that makes you look like you are the person to solve their problems. Sell yourself as though you know and understand their Problems, Feelings, Frustrations and Failures/Fears, and thus you are the best person to package solutions for them. do this until you get testimonies and then fuse them in the marketing.

Marketing is a never-ending road. We keep learning, conceiving and testing.

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This is a derivative from this article: The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes – Tiisetso Maloma Blog https://buff.ly/2BLtwTY