The skills you learn when you go after your ambitions are better than the ambition itself. I will show you why.
When you consider venturing into your ambitions, i.e. going after your goals, it is scary. And always there’s a lot to deliberate:
- There is your present reality – what you have or don’t have. Also, the mind likes pondering on disadvantages and the many odds against you – e.g. you are poor, without a university education, without reputation, no connections, etc.
- There is your ambition (where you want to go or the goals you have set for yourself).
- Then there is the potential of what you can achieve. This is important and technical. I will make sense as you read on.
Your ambition should not be dampened by your reality (where you are now).
Between reality and ambition is ‘potential’ of what can be.
Always work on potential. Exercise potential at all times. I mean take actions to try to achieve your ambitions. The actions will always land you at a better place (At that moment you won’t see it).
And exercising potential doesn’t for sure imply you know your actions will make your ambitions a reality.
Taking action to realise ambition – working on potential (to try making your goals come true) – means you are honing the skills of negotiating and hooking opportunities your way.
These skills are in the form of phone calls you make, emails you send out, meetings you attend, proposals you send, and whatever activity you perform.
You are thus filling up your potential bar.
Potential grows as we take shots at our goals or ambitions.
You will only get better as you try live up to your potential. It is best to work on becoming better than to say you will never achieve like this or like that person. This is why it is absolutely futile to compare yourself to others. It turns you into a prisoner of your unwanted reality. Do not be comfortable living under the shade of your reality.
Your reality might be bleak presently, but your potential is unlimited. The only way to find out is if you go after it – going after your dreams/goals/ambitions. You have to grind it out.
The value of your potential will not be given to you. No one knows it. It can only be discovered through action. And the work never ends.
The skills you learn in going after your potential, i.e. trying to reach your ambitions, are after all be better than the ambition itself – in that they can always be used to hook other dreams or ambitions (if the ambition fails and/or you decide on another one). These are good consequences.
This is why it is important to work on potential always.
This scenario is hypothetical.
You want to host an event and you don’t have an ideal budget. Let’s say your event can accommodate a 1000 people, but because you can’t afford A-list artists, it will draw a handful of people. That’s ok.
Say through all your marketing aggression you manage to attract 50 people to the event, be happy. Be of the greatest service to them. Learn. Improve and keep learning. Do another one.
If 25 of the 50 that came to the debut don’t attend the following event, maybe because they were not impressed or it did not do it for them, that’s ok too. The 25 that is coming will bring other people. Deliver better, there will be growth.
You will over time sustain a bigger recurring customer base.
It could turn out that each of the 25 people who come brought 1.5 more people (N.B. this example is hypothetical). It becomes 37.5 more people, totaling a crowd of 62.5.
The point is to push your potential so to do better than your reality and thus move towards your ambition.
The equation of potential
Potential is the space between your reality and your ambitions or dreams. Reality is zero, and thus to gain potential, you ought to move away from reality and towards your ambition.
The vitality of potential
You gain skill and prowess when you go after your potential. Chasing your potential might lead to you surpassing your ambitions/dreams. Nothing will happen if you sit on your reality and not move.
Attaching the hypothetical event example above, it is better to start out small. If you’ve never done events before and you budget an event of 1000 people and 25 only come, the loss would be great.
Reverse engineer this. I.e. when you are starting something new, test it in a small format. The possible loss is great when you test with large resources and lesser when you test in a smaller format.
The lessons are the same.
So test in small batches. The lessons will prepare you for when your thing grows. And it is a cheap lesson.