The Push For Hustling Harder

I would appreciate it if you read this article with the intent of contributing in the comments. Thank you.

We all want a successful life. We believe working hard is one of the ways to get there. I want to investigate the other ways other than hard work; i.e. the attitudes to carry, the rules of engagement to adopt, the urge that drives people to be unreasonable.

A good friend of mine was in town for business and as always we put a date to catch up.

While chilling at a coffee shop in Mandela Square waiting for him, dude comes through walking large. He is carrying a huge rectangular leather wallet.

Back and forth we go, catching up. We are talking about this and that, chicks, business, older women, the hustle, faking it, family, health, friends, clothes, debts, exponential growth, charity, etc.

I then noticed he is carrying different car keys to the car I know. Of course we go down to see his new German upgrade. It is a freaking beast.

Right then he proudly he says, “mfana I am leaving a lifestyle I cannot reasonably afford”. A beam of light in my mind switches on in agreement to forcing (fosting in kasi lingo) this lifestyle thing.

I start realizing, as I have been realizing lately, I have been reasonable with where I want to go, where I am and how I want to live.

Then my friend goes on to say, “We entrepreneurs still trying to make it, are innerly comforted and motivated by little things like a nice phone, shoes, watch or whatever gadget”. These things however small or big, really boost one’s confidence to themselves. They are not acquired to impress the world.

We have to take care of ourselves and not deprive ourselves of rewarding ourselves, however little the reward is.

We all have that one time where we were broke, had only R100 but still went down to the nearest mall to have a good meal by ourselves. And you won’t deny that’s one of the best moments ever.

Just days before I met with my ‘out of town friend’, I was having a conversation with another comrade. He was relating to me about arrear fees he is trying clear at his daughter’s school. The kid goes to a good private school. It is pricey. Oh well, the relativity of pricey depends on where in life you are.

Being a caring friend, I advise him why he doesn’t consider taking his kid to a less expensive school. He lays it down for me that this is what pushes him to hustle harder.

I now get it. I get it I get it!

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For some time now I have been dabbling with thoughts of how to push my life to a situation where my hustle’s attitude is immediate and larger. A situation where I bite harder, sell harder and all round go in like I am about to be evicted.

I think this is what helps people to stop entertaining small matters like a R200 business. A R200 client can equally be stressful as a R20 000 client.

I am very lenient when it comes to invoicing. It is a problem, I now know. I sometimes doubt my work is worth billing above a certain point. I make it rain with discounts. This is a situation which I know should change.

I should start letting go of transactions that aren’t worth my time financially or even at least not aligned to my life’s goals. I need to start invoicing bigger amounts.

I am at a point where I whole heartedly believe an upgrade in responsibility and lifestyle forces one to hustle harder and larger. It is a thing which I believe will push me to be unreasonable with certain big goals I yearn to achieve. And by lifestyle upgraded, I do not mean bawling. S/O to the bawlers out there.

It could mean getting employees so that your company’s reach is multiplied, joining a yoga class, hiring a maid. It means adding a sense of healthy responsibility that you know you have to meet, for it is a good thing, you need to and you deserve to.

I still remain a fan of not getting into long term financial commitments if you are bootstrapping; therefore always going for flexible terms.

I am motivated, I am ever motivating myself, I add value and I am unreasonable with career goals. My whole thing is to work on projects I like and have significance beyond me.

I think myself and people with similar believes as me, do well but get stuck when it comes to raising their numbers, i.e. more money. We are freaking scared to ask for more dough.

We should not be!

Asking for more money could mean literally more money. But sometimes it could mean adding few rules to your business. The kind of rules that will take away stresses certain jobs bring, plus make the trouble worthy.

In one business I co-founded, we decided to automate transactions below a certain amount. You would find that a service that costs R1000 takes the same amount of work or even more than a job that costs R5000. Actually in most cases the smaller amount clients have a terrible lot of queries and require alterations often. This is just a lot of work to my colleagues.

We came up with a terribly clear policy for clients in terms of what is required to start a job and the limits thereto: email is the official liaison, job alteration requests have numbered limits (anything more has a fee), certain types (most) of advices are billed, etc.

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The other day I was telling a friend to stop entertaining clients who do not have money upfront but make demands.

My experience with such people is when they have the money they go elsewhere to get serviced.

So tell me my friends, what is your take on all this? What motivation do you use to hustle large? How do you stimulate or what do you use to multiply your grind?

The salient points in this article are

  • Adding more responsibility and going for a better lifestyle.
  • Increasing your service cost.
  • Not entertaining smaller businesses that are not worth your time and do not add to your career goals.
  • Adding rules of engagement and automating certain business processes.

I honestly would love to hear your take on this!!

Tiisetso Maloma is a parallel entrepreneur, founder of Startup Picnic, author of Forget The business Plan Use This Short Model, Township Biz Fastrack and (upcoming, 27 June 2015) The Anxious Entrepreneur. He devised EBC Business Model checklist. Most times he is an entrepreneurship activist.  Follow him on Twitter @TiisetsoMaloma, Quora, Facebook, Instagram