This is an extract from this article here
Wikipedia says: “A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value).”
Therefore a business model is primary for entrepreneurs to understand. As it’s the magic of creating and/or innovating value in products, turning revenue (profit) on the value and growing your venture.
Think the TV series Breaking The Magicians Code, the business model is the trick (not actual magic) which the magician devices, hoping it will give people transcending entertainment. I guess a good magician comes up with new tricks or innovatively recycles.
Us the audience, see the trick in its final form, now as magic (oh such joy and intrigue). The EBC canvas is meant to help you create that magic.