A simple understanding of what is the Fourth Industrial Revolution: Why and how Industrial Revolutions form, and to how to take part in them

Fourth Industrial Revolution – Graphic by Christoph Roser at AllAboutLean.com

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IRhttp://qkt.io/xkjMY4

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It seems everyone is talking about the Fourth Industrial Revolution – Abbreviated 4IR and called Industry 4.0 also.

Do you battle to understand what it is?

Relax, once you understand innovation and evolution in the context I will give below, you will have a high-level interpretation of what is this (the Fourth any coming) Industrial Revolution, why and how it forms, and how to take part in it.

How successful products reflect our biology – The Human Greed Pyramid cheat sheet

This is a 3-minute quick read. It is a shortened derivative of this article: The Human Greed Pyramid, an Illustration of How Innovations Interrelates With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans http://bit.do/eKg2e  

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IRhttp://qkt.io/xkjMY4

  • Human beings (PEOPLE) are part of NATURE (first layer in the pyramid).
  • NATURAL INCLINATIONS is where consumption patterns shape. It is the evolutional biology and psychology of the choices we make.
  • Some of the INCLINATIONS: Lust, love, anger, joy happiness, need for community, etc.
  • How does nature relate with human/natural inclinations? Hunger is satisfied by eating food that nature
  • People’s natural inclinations push them to form cultures, e.g. tribes. Even animals organise themselves into what we choose to call packs, herds, or troops.
  • People use their cognition to innovate, i.e. create manmade Both hard (a chair) and soft innovations (software, marriage, jokes).
  • Innovation is that which works, is effective and thus successful. If it does not work, it is not innovative.
  • Successful innovations mirror people’s inclinations hence they are consumed massively. They feed inclinations. Or else they fail.
  • e. there is a psychobiological link between humanly inclinations and innovation.
  • People created and craze and crave Facebook, Mc Donald’s, YouTube, iPhone – to the next phone better than an iPhone, religion, marriage, a beautiful/sexy partner – and another bae on the side, porn, etc.
  • This is because these things satisfy people’s inclinations.
  • Inclinations manifest themselves in these innovations. E.g., human beings have evolved to have a sweet tooth – i.e. to love sugary foods. The juicier the fruit, the calorie filled it is, and that is how our ancestors adapted to consuming sugar – that piece of juicy steak, passing this to us genetically and epigenetically. Then commerce made processed sugar to capitalize further. Hence we love Coke and ice cream.
  • The innovations become part of cultures depending on the extent of their success and spread – new innovations can topple or divide old innovations.
  • Humans are greedy beings. We want more and more innovations. We push to beat current innovations. It is a biological inclination.
  • But also, there are those who want nostalgia.

THE HUMAN GREED PYRAMID: An Illustration of How Innovations Interrelate With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IRhttp://qkt.io/xkjMY4

What if there was a framework to explain the success, innovation and effectiveness of almost everything? Be it in music, technology, comedy, medicine, entrepreneurship and other creations?

This is what I’ve indulged in for a long while now.

The Adjacent Possible Theory by Stuart A. Kauffman is great in illustrating how innovation forms and ascends.

I’ve plotted a framework that illustrates how innovation interrelates with human consumption, and how to plot innovation that will work on humans. I call it The Human Greed Pyramid.

Business Me Young – ‘Dear parents, please invite your kids’ – 1 May 2019

DEAR PARENTS: Provide an opportunity for your kids to learn entrepreneurship through BUSINESS ME YOUNG half-day workshop, on 1 May 2019 (Workers Day Public Holiday).

For your kids to navigate and thrive in today’s future, they need entrepreneurship taught to them by entrepreneurs.

DEAR YOUTH: Ask your parents to get you a ticket to BMY. There is no other time than at BUSINESS ME YOUNG to learn entrepreneurship.

The Business Me Young workshop has been presented to hundreds of satisfied young people in Gauteng and Limpopo.

The workshop is created and presented by entrepreneur and author of Township Biz Fastrack and Forget the Business Plan Use this Short Model, Tiisetso Maloma.

The Two Most Important Quotes in Marketing – One is Obviously By the Late Maya Angelou: Becoming an Authority and Expert in Customers’ Eyes

I am selling. You are selling. Or you probably want to sell something – now or in the near future.

And we want people to buy from us when we sell, obviously.

To whom do people give their money? They give their money to those they perceive, believe and accept as experts – or authority – in fields they need help in. They pay these people to solve their problems, wants, frustrations and failures.

So then, we should and do want people to think we are an authority – and/or experts – in our given fields.

Maybe by experience and technicality we are qualified to solve those problems. But people don’t perceive us to be experts or authority. We don’t just want to be the plumber called by the accountant dad when he fails to fix his blocked toilet. We want to be the expert-consulting-plumber who is called by the auditing firm that employs the accountant dad when they investigate the millions wasted in a government housing project. I.e. being the authority.

Given experience and technicality possessed, some (we) still don’t have the confidence that they (we) are experts.

For this post, an expert and an authority will mean the same thing.

Even if the venture is new to us and is an entrepreneurial innovation or insight we’ve concocted, we still might doubt that we deserve to go out and pitch potential customers.

Nonetheless, we still want to break through and this requires us to give an impression that we are experts and an authority. People want our services or products dressed in a sense of authority-ship and expertise so to satisfy, motivate and compel their conscience to give us their money.

Look, not all problems in business need expertise of twenty years experience. Businesses need innovation to increase productivity, profits and whatever else is of benefit to them – e.g. employee happiness, employee health, company security.’ This is enough to wear that ‘authority’ hat. People need whatever it is that makes them happy, or helps them achieve what their hearts desire – on a superior level.

The BIG question is “How do we portray an impression that we are an authority, and/or experts, without having twenty years experience?”

There are many valid tips and advices on how to achieve this.

Below follows what to me are the two most important quotations ever uttered to achieve this sense of being taken as an expert or authority, for people to give us their money.

Being ‘seen as’ is marketing. The kind of marketing that gets us sales. We all want sales.

Whom for is this article?

The ideas in the article can inspire an idea for both product based or services businesses. Keep an open mind

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1.    The first essential quote

May her soul Rest in Peace. She went through a lot in her life, and yet she chose to still be a pillar of strength and liveliness to the world.

I thank Maya Angelou for giving perspective on what moves people more [than deeds]. She said “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

This is absolutely the one quote cherished by many marketers from all walks of life.

In 2018, Coca Cola brought its 2011 ‘Share a Coke’ campaign back. The campaign is about writing people’s names on Coke cans.

In 2015 it was estimated that the campaign increased Coke sales by 7% among young adults in Australia, and by 2% in the USA.

The campaign is a success because it leaves people feeling something good about their self. The feeling of seeing your name – even a Pedi or Zulu name – on a Coke can is good and you want to achieve it by buying the Coke.

Brian Solis summed up such a scenario nicely by saying: “If we spent less time ‘talking’ about our brand and brand promise and more time designing how we bring it to life, the experience divide would naturally narrow.”

Coca Cola designed just that through the Share a Coke campaign.

Humans are selfish emotional beings. They adopt a thing that makes them feel good. A self-fulfilling truth.

A lot of people don’t necessarily wear Gucci for the designs. They wear it for how it makes them feel. They wear it for the lie it tells them about themselves, and the supposed lie it tells about them to others (even if people don’t believe the lie). The lie is that they are a success.

In our marketing campaigns or business pitches, we should leave our prospects (e.g. audience, potential clients) feeling something that will work to our advantage in getting their business.

Another way to address this is, as Seth Godin said and wrote in his book, ‘Marketers are Liars.’ Meaning they don’t tell a direct lie, they take or create a moving story (‘but people will never forget how you made them feel’) and attach their product.

The best lie, sorry I mean story, going on in South Africa is about Rooibos and moringa. Scientifically they are proven to be good for people’s health. A lot of product creators now attach or add ‘rooibos’ or ‘moringa’ to their products. The products sell on the sentiment/story that ‘rooibos’ and ‘moringa’ have health benefits.

They create different rooibos infused products. E.g. there are separate teas for apparently cleansing the bladder, kidneys and the colon. These products sell in thousands. I doubt the products have been tested to conclude that mixing moringa and rooibos in them achieves the health benefits these herbs achieve. Merely mentioned that you’ve fused them in is a sales point.

It makes people feel good that they are drinking something healthy.

Framework questions to achieve this

  1. How do I create the feeling Maya talked about through stories? (e.g. ads, broadcasting testimonials, activations)
  2. How do I build the feeling into the product like Share a Coke?
  3. How do I add marketing innovations like fusing rooibos and moringa into products?

This is how to deliver a brand story or promise.

For us is to keep conceptualizing and brainstorming ways of achieving the above.

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The following quote is maybe the best way to make your prospective clients/audiences feel in order to get business from them.

2.    The second essential quote in marketing

I heard this quote from the famous pickup artist, hypnotist and teacher, Mr Ross Jeffries:

  • “You want to establish that you are an authority in the world of the other person. People will not accept that you are an authority on where they should go or what they should do unless they first accept that you are an authority or an expert on where they are at. If you want people to accept that you are an authority on where they should go, you must first demonstrate that you understand on where they are at.”

He further adds, “…you never sell a product, you always sell wants, needs, and most importantly feelings, and trust and desires.”

In the same workshop where he says the above, he further adds – I paraphrase: “The skill – the ability – to see and understand where the other person is at without having to go there for yourself is a profoundly powerful ability.”

In the Bible Moses demonstrated to the Children of Israel that he was the authority to take them to the Promised Land in several ways:

  • For the lives of Israel’s first-born children to be spared, when the plague was to kill every first-born in Egypt, Moses acting on God’s instructions, asked the Israelites to splash blood of a slaughtered lamb on their doors. And the lives of their first-borns were spared. It is called The Passover.
  • He made Heavens rain with Manna when they were hungry and desperate and in a corner. He provided food for them in that threatening situation.
  • He opened the Red Sea for them to cross when Pharaoh’s army was fast approaching.

Moses demonstrated he was an authority on where they were by saving them in the now. There was distrust at certain points, but he came through for them, with miracles. Hence they trusted him with taking them to the Promised Land – where they wanted to be, and they walked along with him.

Do a quick audit of the people who trust and confide in you. You hold their confidence because to them, ‘you get them.’ You are an authority in where they are and seemingly an authority on where they want to go. Others do not get them hence you are their confidant.

To them you aren’t judgemental. It doesn’t mean internally you do not judge. It means you are able to hold your reservations and listen first.

Psychologists have said kids do not confide in parents who are quick to reprimand and not listen.

Even with me, the people I am easy to confide in are those who aren’t quick to give advice but listen first. If they get where I am, they will get where I want to go. Or maybe I am lying to myself.  But Seth Godin said it in ‘Marketers are Liars.’  Marketers give people the impression or story (we are marketers). They in turn take that story or impression, own it and lie to themselves.

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To get clients and make them believe we are an authority, we must understand where they are and where they want to go, and make an impression that we understand. And link our products to where it is they want to go.

So, when you market your product, highlight their problems, feelings, frustrations and fears. You can:

  • If your product allows, give them a sample of your product that solves some of their problems, feelings, frustrations and fears. Software companies do this. Grammarly, the grammar app, gives free but limited use of their app. If they can achieve helping someone lesson some of their grammar shortcomings, then that person will trust them to solve the remaining portions of their problems – i.e. paying them this time. Then slowly surely they will work on signing up that person to become a paying user – throwing all sorts of incentives, more resources and discounts. Some call this a Marketing Funnel.
  • If not or in addition, do like Coca Cola with their Share a Coke campaign, or adding ‘Rooibos’ in your product. Build an emotional reward in your product.
  • Collect testimonies from your users of your product and share the stories. The stories should match where more prospects are emotionally, i.e. their Problems, Feelings, Frustrations and Failures/Fears. Insurance companies do this well. But as marketing is competitive, the aim is to create stronger and stronger campaigns. It does not stop.
  • If you don’t have testimonials, frame a story. Marketers are liars – but not liars. Frame a story that makes you look like you are the person to solve their problems. Sell yourself as though you know and understand their Problems, Feelings, Frustrations and Failures/Fears, and thus you are the best person to package a solutions for them. do this until you get testimonies and then fuse them in the marketing.

Marketing is a never-ending road. We keep learning, conceiving and testing.

Daily Meditations – Stoic Quotes from Nelson Mandela

Iconic picture of Nelson Mandela and François Pienaar by Jean-Pierre Muller at the 1995 Rugby World Cup

To jump straight to the quotes and their rendering, go down to ‘Meditating to Mandela’ quotes.’

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One of the popular things about Nelson Mandela on the internet is the question on his faith. Was he Christian or not?

The other popular thing is his favourite line: “I am the master of my fate: I am the captain of my soul.” It is a line from the Stoic Victorian Poem ‘Invictus’ by William Ernest Henley.

‘Invictus’ was even named a movie in which Morgan Freeman plays Nelson Mandela. It is a biographical sports film about events leading to the 1995 Rugby World Cup, after South Africa returned to competing internationally due to apartheid being ended and Nelson Mandela elected the first democratic President of the country. South African won that World Cup (Yey!!).

Although Mandela was brought up in a Christian home – he was a card-carrying member of the Methodist Church of Southern Africa (MCSA) in his youth, it is not clear whether he identified as Christian or not in his later life.

Nonetheless, he kept close relations with the MCSA and the South African faith communities in general.

I care not whether he was Christian or not – religious or not. To me, he was religious in liberating South Africa from the apartheid government.

Mandela’s stoicism

It is said nowhere that Mandela was a stoic. Therefore, please don’t be an asshole and say I am trying to give an impression that Nelson Mandela was a Stoic.

To me, as someone who gets benefit from the Stoic Philosophy, Nelson Mandela gave some stoic quotes that one can meditate on frequently.

In Prison, he apparently was sneaked-in a copy (and read) of Marcus Aurelius’s ‘Meditations’ – A popular book on the Roman emperor’s private notes to himself and his ideas on the Stoic Philosophy.

Briefly, what Stoicism is about

To give a context of why I say Nelson Mandela gave some stoic quotes, let me first define stoicism.

No, stoicism isn’t about doing or feeling nothing about everything and anything.

Stoicism is a simple and beneficial telling philosophy that one can meditate on daily. A simple and telling example is this quote: “If it is not right do not do it; if it is not true do not say it” (Marcus Aurelius in his book ‘Meditations’).

Stoicism is a reminder to practice virtue – as virtue can’t be lived in words alone but with action. It is a reminder to try at all times to be our best and not be affected by events in life adversely. The good and the bad occur all times, and will keep happening. We can become lost if we go with the hype of ‘good and bad’ every time. Therefore, we ought to meditate on managing our reactions, as this is what hurts us most of the time.

Meditating to Mandela’ quotes

“… at least, if for nothing else, the cell gives you the opportunity to look daily into your entire conduct to overcome the bad and develop whatever is good in you”

This man was jailed and he chose to see the good that can be achieved in him.

“May your choices reflect your hopes, not your fears.”

Fears try to jail us. Freedom is giving light to our darkness and acting out our hopeful choices.

“I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.”

Conquering fear gives fuel to our hopes.

“You may find it difficult at first to pinpoint the negative factors in your life, but the tenth attempt may reap rich rewards. Never forget that a saint is a sinner that keeps on trying.”

“A winner is a dreamer who never gives up” – Nelson Mandela.

“As I walked out the door toward the gate that would lead to my freedom, I knew if I didn’t leave my bitterness and hatred behind, I’d still be in prison.”

Hate imprisons the light that we otherwise can be to our loved ones.

 “Resentment is like drinking poison and then hoping it will kill your enemies.”

Thus poisoning your loved ones. Our energies rub off onto those with whom we keep close relations.

 “One of the things I learned when I was negotiating was that until I changed myself, I could not change others.”

Many people direct blame at others and the world, and never at themselves. If you cannot notice your flaws, you cannot improve and communicate with the flawed.

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Nelson Mandela was a South African freedom fighter, a political prisoner for 27 years, and South Africa’s first democratically elected President – ending the rule of the tyrannical Apartheid government.

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Here goes the Invictus poem by William Ernest Henley, Nelson Mandela’s favourite

“Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds and shall find me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate:
I am the captain of my soul.”


There is your reality and there is your ambition; between the two is potential.

When you go after your ambitions, it means you are working on your potential. Your potential bar is filling and charging.

Working on your potential upsets your reality. It gives better levels to your reality.

That call you make, that meeting, that email you send; it means you learning to negotiate ambitions closer. Going after potential makes you a skilled person.

Even if your ambitions don’t materialize, you’ve just learned how to negotiate ambitions. You are skilled baby!

Go after potential with action.

Sitting and dreaming gives you nothing but nothing.

Executing potential gives you skill equity. No one can take that away from. In fact you are more attractive to the world that way.

Why Like Snoop Dogg We Should Thank Ourselves For Doing Stuff: The Great Stoic Philosophy Of Uncle Snoop

Snoop Dogg received a star on the Hollywood Walk of Fame. He thanked himself in his ‘Thank You Speech.’

To quote him: “I want to thank me for believing in me, I want to thank me for doing all this hard work, I want to thank me for having no days off, I want to thank me for never quitting, I want to thank me for always being a giver, and trying to give more than I receive, I want to thank me for doing more right than wrong, I want to thank me for being me at all times…”

That’s some cold ass truth.

We must thank ourselves for doing shit that gives potential to our success! If not, we need to accumulate such activities every day, so to be thankful to ourselves.

The Stoicism of Snoop Dogg

I doubt if Snoop Dogg considers himself stoic. To me,

Two Public Speaking Techniques That Can Immediately Improve Horrible Speakers: Observed From Great Speakers Such As Rory Sutherland, Malcolm X And Nelson Mandela

The following speaking techniques were observed from great speakers such as Malcolm X, Rory Sutherland, Nelson Mandela, Barack Obama and John Malkovich.

I call these techniques the Full-Up-Bounce Speaking Method.

FREE TUTORIAL: Learn the Best Way of Pre-Determining Whether A Business Venture or Product Will Be Successful or Not

This tutorial shows you one of the most powerful ways of pre-determining what products or business ideas can be successful.

It explains how to use the Adjacent Possible Theory to create and innovate products that will be successful.

Signup below and receive the tutorial in your email:

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I’ve always searched

Artificial Intelligence will turn itself into humans and ultimately will self-destruct #satire


Many people fear that Artificial Intelligence (AI) one day will take over the world – i.e. humans.

5 Quick Reasons for Elon Musk to Come Back Home to South Africa – Thus Leaving America

Hashtag #Satire #ElonMuskComeBackHomeToSouthAfrica #CampaigntoBringElonMuskBackHometoSouthAfrica

Hey dude, yes you Elon (Musk), you need come back home to South Africa.

1.     Smoking weed is now legal across the country –  and not just in a few states/provinces like in America